Marketing Manager

Grest is one of India's leading full-stack recommerce brands, making premium renewed Apple devices more accessible through quality, technology and trust. With a growing D2C business and expanding offline retail presence, we're building a strong omnichannel brand in India's recommerce market.

We're looking for a Marketing Manager to lead Grest's marketing function, drive brand growth and build a strong connection with consumers. This role requires someone who understands premium consumer brands, consumer psychology and the business of scaling a D2C brand.

Roles and Responsibilities:

1. Marketing Strategy & Business Growth

• Own the overall marketing strategy, aligned with business objectives and revenue targets.
• Develop marketing plans, budgets, campaign calendars and growth roadmaps.
• Identify growth opportunities across customer segments, geographies and channels.
• Align marketing priorities with business performance, profitability and expansion goals.

2. Brand Strategy & Positioning

• Own Grest's brand positioning, value proposition, messaging and overall consumer perception.
• Build brand aspiration, trust and consideration in the premium renewed electronics category.
• Develop integrated campaigns that strengthen brand recall and differentiate Grest in the market.
• Ensure consistency in brand communication across digital platforms, the website and retail stores.

3. Consumer Psychology & Insights

• Develop a deep understanding of consumer behaviour, purchase motivations, aspirations and barriers.
• Translate consumer insights into effective positioning, messaging and campaign strategies.
• Understand what drives trust and purchase decisions when consumers consider premium, high-value products.
• Use customer feedback, market research and behavioural data to identify opportunities for growth.

4. Growth & Revenue Management

• Own marketing's contribution to revenue, customer acquisition and overall business growth.
• Identify opportunities to improve customer acquisition efficiency, conversion rates, average order value and retention.
• Work with performance, e-commerce and CRM teams to develop and execute growth strategies.
• Evaluate channel performance and allocate budgets based on business impact and profitability.

5. Integrated Campaigns & Creative Direction

• Lead the development of brand campaigns, product campaigns, seasonal promotions and major marketing initiatives.
• Set campaign objectives, briefs, target audiences, messaging and success metrics.
• Provide strategic direction to creative, content, performance and social media teams.
• Ensure campaigns balance brand building, consumer engagement and sales outcomes.

6. Omnichannel & Offline Marketing

• Develop marketing strategies that connect Grest's D2C website with its growing offline retail presence.
• Plan store launch campaigns, hyperlocal marketing, activations, events and strategic partnerships.
• Drive brand awareness, store footfall and sales through integrated online and offline initiatives.
• Measure the impact of offline marketing and identify opportunities to scale successful initiatives.

7. Team Leadership & Cross-functional Management

• Lead and coordinate specialist teams across performance marketing, SEO, content, creative, social media, CRM and other marketing functions.
• Set clear objectives, KPIs, priorities and accountability for each team.
• Translate business goals into actionable plans and ensure teams work towards common outcomes.
• Review performance, provide strategic direction and remove execution bottlenecks.
• Manage agencies, external partners and marketing budgets where required.
• Build a culture of ownership, experimentation, collaboration and performance.

8. Marketing Analytics & Reporting

• Own the overall marketing dashboard and performance review process.
• Track revenue contribution, marketing spend, CAC, ROAS, conversion rates, customer retention and brand performance.
• Evaluate campaign effectiveness and identify opportunities for optimisation.
• Use data and consumer insights to make informed decisions on budgets, channels and marketing priorities.
• Present marketing performance, key learnings and growth opportunities to the leadership team.
  

What we're looking for :

• Experience scaling a D2C brand: A strong understanding of how consumer businesses grow, acquire customers and build sustainable revenue.
• Understanding of premium brands: The ability to build aspiration, communicate value and establish trust beyond discount-led marketing.
• Strong grasp of consumer psychology: An understanding of what motivates consumers, shapes perceptions and influences purchase decisions.
• Strategic marketing mindset: The ability to connect brand positioning, customer acquisition and retention with larger business goals.
• Team leadership experience: The ability to lead specialist teams, set direction and drive accountability without being involved in every executional detail.
• Commercial acumen: Comfort with marketing budgets, revenue targets, acquisition costs, conversion metrics and profitability.
• Creative and analytical thinking: The ability to combine compelling brand narratives with data-backed decision-making.
• Strong ownership: The ability to independently lead the marketing function, prioritise effectively and work closely with business leadership.

What success looks like :

• Stronger brand positioning, aspiration and consumer trust.
• Consistent, profitable D2C growth and improved marketing efficiency.
• Clear strategic direction and alignment across all marketing teams.
• Effective integration of digital marketing and offline retail growth.
• A high-performing marketing function with measurable goals and accountability.

To apply: Share your resume along with a brief note on a D2C brand you have helped scale, your contribution and the business impact you created at [[Confidential Information]].

Subject: Marketing Manager – Grest