Marketing Manager

Marketing Manager – Content, Brand & Growth

Location: Bengaluru

Work Mode: On-site

Experience: 4–8 years

About Graphy

Graphy is a SaaS platform that empowers creators, educators, coaches, and businesses to build, market, and sell their digital products and online courses.

We are looking for a Marketing Manager – Content, Brand & Growth who can help build a stronger brand, create meaningful content, execute integrated marketing campaigns, and contribute to business growth.

This role is ideal for someone who is a strong content and brand-led marketer, but also understands growth, marketing funnels, data, and business outcomes.

What You'll Own

Content & Brand Strategy

• Own and execute Graphy's content and brand marketing strategy.
• Develop clear, compelling messaging for our target audiences.
• Build content around creators, online businesses, AI, education, and the creator economy.
• Drive content across relevant channels, including social media, blogs, newsletters, podcasts, videos, and other digital platforms.
• Develop thought leadership, customer stories, case studies, and product-led content.
• Build a consistent brand voice and identity across marketing channels.

Integrated Marketing Campaigns

• Conceptualise and execute integrated marketing campaigns from ideation to execution.
• Plan campaigns across content, social media, SEO, email, webinars, events, partnerships, and other relevant channels.
• Support product launches and go-to-market initiatives.
• Work closely with Product, Sales, and Customer Success teams to translate business and customer insights into effective marketing campaigns.

Growth & Demand Generation

• Identify opportunities to improve awareness, engagement, lead generation, and conversion.
• Run marketing experiments across channels, content formats, and campaigns.
• Understand and track key marketing metrics across the funnel.
• Use data and insights to improve campaign performance and marketing effectiveness.
• Work with performance marketing teams or agencies to support paid campaigns where relevant.

Team & Agency Management

• Lead and collaborate with content creators, designers, freelancers, agencies, and other marketing partners.
• Build effective processes for planning and executing marketing initiatives.
• Ensure high-quality and consistent execution across marketing activities.

What We're Looking For

• 4–8 years of experience in Content Marketing, Brand Marketing, Growth Marketing, Product Marketing, or a similar role.
• Experience in SaaS, EdTech, Creator Economy, Consumer Tech, D2C, or a high-growth startup is preferred.
• Strong understanding of content strategy, brand building, storytelling, and digital marketing.
• Experience independently conceptualising and executing marketing campaigns.
• Strong understanding of marketing funnels, customer journeys, and campaign metrics.
• Ability to combine creativity with a data-driven approach.
• Strong communication, collaboration, and stakeholder management skills.
• Experience managing internal teams, freelancers, agencies, or external partners.
• Comfortable using AI and modern marketing tools to improve marketing speed, quality, and efficiency.

Good to Have

• Product Marketing experience.
• SEO and organic growth experience.
• Demand generation experience.
• Influencer or creator marketing experience.
• Exposure to performance marketing.
• Experience with PR, events, webinars, or community-led marketing.

What Success Looks Like

• Stronger brand visibility and recall for Graphy.
• Consistent, high-quality content across relevant channels.
• Effective campaigns that drive awareness, engagement, and demand.
• Stronger storytelling around Graphy's customers and product.
• Improved marketing funnel performance.
• A marketing engine that contributes meaningfully to business growth.

If you are someone who can turn insights into ideas, ideas into campaigns, and campaigns into business impact, we'd love to hear from you.