Growth Marketing Manager

Growth Marketing Manager – Regional Growth- Job Description

As Growth Marketing Manager – Regional Growth you will be a strategic driver for sustainable revenue growth and profitability in the assigned region. This role blends data-driven marketing with a deep understanding of regional consumer behavior, leveraging performance channels, CRM, and hyperlocal campaigns to maximize ROI.

Responsibilities:

Business Ownership &Revenue Management

Own the regional revenue targets — set revenue growth targets, optimize marketing spend, and ensure positive ROI.

Allocate budgets across channels and campaigns to achieve maximum impact and profitability.

Track and report on marketing contribution to sales, gross margin, and net profitability.

Forecast and manage quarterly/annual marketing budgets for the region.

Strategic Planning & Growth

Develop region-specific growth roadmaps based on consumer insights, competitive intelligence, and market trends.

Segment customers using RFM, AOV, CLV, and regional insights to identify high-performing personas.

Translate persona insights into tailored acquisition, retention, and brand-building strategies that maximize customer lifetime value.

Integrate digital performance marketing, CRM, and offline activations to drive store footfall and eCommerce sales.

Performance Marketing & CRM

Manage digital campaigns (Meta, Google, YouTube, etc.) targeted to your region.

Drive customer acquisition and track campaign ROI across digital + offline.

Collaborate with the CRM team to launch region-specific SMS, email, and WhatsApp journeys for customer engagement and reactivation.

Full-Funnel Growth & Campaign Optimization

Connect top-of-funnel (awareness, traffic) activities to bottom-funnel outcomes (conversion, retention, lifetime value).

Plan, execute, and optimize campaigns across search, social, display, and programmatic with a focus on conversion and customer acquisition cost efficiency.

Continuously A/B test ad creatives, targeting, and formats to improve performance metrics.

Reporting & Analysis

Monitor and report KPIs such as ROAS,CAC, traffic, conversion, footfall uplift, and campaign ROI.

Produce detailed regional performance reports with actionable insights and recommendations.

Use analytics tools (Google Analytics, Ads Manager, CRM dashboards) to track attribution across channels.

Candidate Profile

5+ years of experience in performance marketing or growth roles.MBA/PGP /PGDM Marketing

Prior P&L or budget ownership experience, with a track record of balancing growth, ROI, and profitability.

Technical & Analytical Skills

Expertise in customer segmentation, personas, and growth drivers (RFM, AOV, CLV, CAC/ROAS).

Skilled in attribution modeling, funnel optimization, and campaign experimentation (A/B testing, creative optimization, campaign innovation).

Strong ability to connect brand-building efforts (top-of-funnel awareness) with business outcomes (conversion, retention, LTV).

Skilled in developing region-specific growth roadmaps using consumer insights, competitive intelligence, and market trends.

Adept at budget allocation across channels to maximize ROI and drive sustainable, profitable growth.

Key Skills & Competencies

Business Acumen: Proven ability to link marketing decisions to business P&L outcomes.

Strategic Thinking: Ability to align marketing initiatives with business growth goals and adapt strategies for regional nuances.

Analytical Mindset: Strong capability in interpreting marketing data, identifying trends, and making data-led decisions.

Market Knowledge: Understanding of the cultural, economic, and consumer drivers.

Customer-Centricity: Deep understanding of consumer behavior and journey optimization.

KRA/KPI

Sl. No.

KRA

Measurable metrics

1

Drive profitable revenue growth in the assigned region.

Regional revenue growth vs. target

ROI/ROAS

Regional AOV growth %

Growth in CLTV (Customer Lifetime Value)

2

Customer Acquisition

New customer acquisition growth rate

Retention/repeat purchase rate

Cost per Acquisition (CAC)

Lead-to-first purchase conversion rate

3

Campaign Performance & Optimization

ROI of campaigns (Revenue vs Spend)

CTR, CVR, Bounce Rate

Campaign A/B tests executed