Marketing Manager

We are seeking a dynamic and experienced Marketing Executive with a strong background in electronic media to develop, implement, and oversee marketing strategies that enhance brand visibility and engagement. The ideal candidate will have a proven track record of leveraging electronic media platforms to drive marketing campaigns, increase audience reach, and generate measurable results.

Key Responsibilities:

- Develop and execute comprehensive marketing strategies tailored to electronic media channels including TV, radio, digital, social media, and online advertising.

- Plan, create, and manage content across various electronic media platforms to ensure brand consistency and audience engagement.

- Coordinate with creative teams to produce compelling multimedia content (videos, advertisements, banners, etc.).

- Manage social media campaigns, including paid advertising, to optimize reach and ROI.

- Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.

- Liaise with media agencies, broadcasters, and partners to negotiate media buying and placement.

- Stay updated on industry trends, emerging electronic media platforms, and technological advancements.

- Conduct market research to identify target audiences and tailor marketing strategies accordingly.

- Assist in organizing promotional events and campaigns in collaboration with cross-functional teams.

- Prepare regular reports on campaign performance, market insights, and ROI analysis for management review.