Description
We are seeking an experienced Marketing Manager to join our dynamic team at a leading FMCG company with over 50 years of legacy in India. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand visibility and drive sales.
Responsibilities
- Develop and implement effective marketing strategies to drive brand awareness and sales growth.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Manage and optimize digital marketing campaigns across various platforms including social media, email, and online advertising.
- Collaborate with cross-functional teams including sales, product development, and supply chain to ensure alignment on marketing initiatives.
- Monitor and analyze campaign performance metrics to refine strategies and improve ROI.
- Oversee the development of marketing materials, including brochures, websites, and promotional content.
- Manage the marketing budget and allocate resources effectively.
Skills and Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field.
- 7-15 years of experience in marketing, preferably in the FMCG sector.
- Strong understanding of digital marketing tools and techniques.
- Proficiency in market research and data analysis to inform marketing strategies.
- Excellent communication and interpersonal skills, with the ability to work collaboratively.
- Creative thinking and problem-solving skills to develop innovative marketing solutions.
- Experience in managing teams and leading projects effectively.
