Marketing Manager - E-Commerce

REPORTING TO: National Sales Head - E-Commerce

TYPE OF ROLE: People Management Role

LOCATION: Bangalore

BU/ DIVISION: Alternate Channels- E-Commerce

JOB PURPOSE

To strategize & manage e-commerce business, and to achieve sales, collection & contribution targets with the help of the team members.

KEY RESPONSIBILITIES

• Draws up the on-platform marketing strategy for Amazon, Flipkart, and other emerging platforms.
• Work closely with the Amazon and Flipkart teams to identify category trends optimal budgets deployment.
• Aligns the marketing strategy, budget with the category team and sales team (to be in line with their primary operating plan)
• Maximize CTRs and Conversion rates by defining marketing strategy through search, display and DSP led campaigns.
• Ensure to optimize ROAS & focus on driving Organic GVs/traffic to the relevant categories.
• Keep a track of Market share movements on the platforms category-wise.
• Ensure A+ content for the all the brand stores on the ecommerce platforms.
• Build strong business relationships with category & marketing teams across platforms.
• Innovate and create high impact launches on platform enabling better consumer experience for Bajaj, Morphy Richards, Nex & Nirlep across e-commerce platforms
• Work closely with the category team, IT, sales team, and agency partners to develop a D2C platform for House of Brands @ Bajaj & Critically evaluate the D2C platform against competition brands and aggregator platform to the platform structure to maximize brand visibility, Glance Views/ PPVs and conversions.

EDUCATIONAL QUALIFICATIONS : MBA/ PGDM (any) from a premier institute

WORK EXPERIENCE

3+ years of experience in an e-commerce organization or doing similar role in Mobile/Consumer Electronics, Durables/IT/FMCG industries.