Marketing Manager

Company Description DrillBit Plagiarism is a global SaaS platform specializing in plagiarism detection, AI text detection, and grammar checking for academic institutions, researchers, students, and publishers. The company's cloud-based solutions are trusted by more than 2,500 institutions across 20 countries and serve over 400,000 users worldwide, including in India, the Philippines, Nigeria, Kenya, and several other regions. DrillBit's mission is to elevate plagiarism detection standards while fostering creativity, originality, and innovative thinking in future leaders. The company operates with a global presence, with offices in the USA (DrillBit Global Inc.) and India (DrillBit SoftTech India Pvt. Ltd.), and was founded by Jayanna Belavadi and Prashanth Kumar H M.

Role Description This is a full-time, on-site Marketing Manager role based in Bengaluru. The Marketing Manager will oversee the planning and execution of marketing strategies to grow brand awareness and drive customer acquisition for DrillBit's plagiarism detection and related products. Day-to-day responsibilities include developing and managing marketing campaigns, coordinating digital and offline initiatives, analyzing market trends, and reporting on campaign performance. The role involves close collaboration with sales, product, and customer success teams to align messaging, support go-to-market plans, and optimize lead generation. The Marketing Manager will also manage external agencies and vendors, ensure consistent branding across channels, and contribute to strategic decisions that support global expansion.

Qualifications

Job Profile :

Marketing Strategy & Planning

·      Develop comprehensive marketing plans aligned with business, revenue and growth objectives.

·      Identify growth opportunities across customer segments, channels and markets.

·      Translate business priorities into clear marketing initiatives, campaigns and measurable outcomes.

Brand & Positioning

• Define and strengthen the brand proposition and positioning.
• Develop differentiated messaging for target customer segments.
• Ensure consistency of brand communication across all customer touchpoints.

Product Marketing & GTM

• Develop product positioning, messaging and customer value propositions.
• Lead GTM planning for new products, features, offerings and market opportunities.
• Create compelling product and sales enablement collateral.
• Partner with Product and Sales teams to drive adoption and commercialisation.

Demand Generation & Digital Marketing

• Plan and execute integrated demand-generation and customer-acquisition programs.
• Drive digital marketing initiatives across relevant channels.
• Optimise campaigns using performance data and customer insights.
• Develop initiatives across content, social media, SEO/SEM, email, performance marketing and other relevant channels

Customer & Market Insights

• Develop a strong understanding of target customers, their needs, pain points and buying journeys.
• Track market trends, competitor activity and emerging opportunities.
• Convert data and insights into actionable marketing and business recommendations.

Cross-functional Leadership

• Work closely with Sales, Product, Technology, Business Development and Leadership teams.
• Drive alignment between marketing activities and commercial objectives.
• Build strong internal and external stakeholder relationships.

Marketing Analytics & Governance

• Establish relevant KPIs to measure marketing effectiveness and business impact.
• Monitor metrics such as acquisition, conversion, engagement, pipeline contribution and ROI.
• Present marketing performance, insights and recommendations to senior leadership.

The ideal candidate would be a high-caliber MBA Marketing professional from a reputed B-School, with 5+ years of experience in software, SaaS, technology or digital businesses, preferably with exposure to both B2B and B2C marketing.