Role Summary
We are seeking a seasoned marketing professional with extensive experience in
traditional and on-ground brand-building initiatives within a
heavy equipment / industrial environment. The role focuses on enhancing brand visibility and customer engagement through
conventional marketing channels, including trade exhibitions, industry events, dealer branding, and print media.
Key Responsibilities
- Develop and execute integrated traditional marketing strategies aligned with business objectives
- Plan and manage on-ground marketing initiatives, including product demonstrations, dealer activations, and site-level branding
- Drive BTL (Below-the-Line) marketing activities to generate leads and strengthen customer engagement within target industries
- Manage end-to-end participation in trade exhibitions, expos, and industry events
- Ensure consistent brand positioning across dealer networks, project sites, and all physical touchpoints
- Monitor campaign effectiveness and optimize marketing spend and ROI
- Handle budget planning, vendor negotiations, and cost control
- Collaborate with sales and business development teams to support lead generation and conversion initiatives
Key Requirements
- 8+ years of experience in traditional marketing/brand activation / BTL marketing, preferably in heavy equipment, industrial, or infrastructure sectors
- Strong exposure to trade exhibitions, dealer marketing, site branding, and print media
- Proven experience in vendor and agency management
- Excellent communication, coordination, and negotiation skills
- Strong execution and project management capabilities
- Willingness to travel for site visits, dealer coordination, and industry events
Preferred Profile
- Background in Heavy Equipment, Construction, Infrastructure, Engineering, or Industrial Products
- Experience in managing dealer/distributor marketing networks
- Strong understanding of B2B customer engagement and industrial buyer behavior
- Highly organized with strong attention to detail, timelines, and execution quality
How To Apply
Share your CV @
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