Marketing Manager

We're Hiring: Marketing Manager

Location: Hyderabad

Experience: 3–6 years

Type: Full-Time

Role Overview

At Coschool, we're reimagining the future of education through innovation and Gen-AI. We're on the hunt for a Marketing Manager who thrives at the intersection of creativity and data — someone who can craft compelling narratives and drive performance across the full marketing funnel.

This is a role for a strategic doer — someone who can launch impactful campaigns, build meaningful brand experiences, and help scale an EdTech platform that's transforming learning for the next generation.

What You'll Own

Full-Funnel Marketing Strategy

• Design and execute marketing strategies from awareness to retention.
• Launch integrated campaigns across digital, content, and lifecycle marketing.
• Align efforts with product updates, business goals, and user insights.

Content & Brand Storytelling

• Lead brand voice and content across blogs, videos, newsletters, and landing pages.
• Drive awareness and product campaigns via social, partnerships, and influencer outreach.
• Ensure consistent messaging and tone across all user touchpoints.

Retention & Engagement

• Collaborate with product and CX teams to enhance the post-acquisition user journey.
• Own lifecycle marketing: onboarding flows, re-engagement, and win-back campaigns.

CRM & Digital Campaigns

• Launch personalized, multi-channel campaigns using MoEngage, WebEngage, or Clevertap.
• Manage paid campaigns across Google, Meta, LinkedIn, and YouTube.
• Track, analyze, and optimize via UTMs, A/B testing, and cohort analysis.

Community & Advocacy

• Run community-first initiatives that build user engagement and feedback loops.
• Launch testimonial drives, brand ambassador programs, and user-led events.

Agency & Cross-Functional Collaboration

• Manage agencies, freelancers, and creative partners for smooth, high-quality delivery.
• Collaborate across product, design, and content teams for cohesive execution.

Who You Are

• 3–6 years in B2C, B2B2C, or EdTech marketing.
• Proven expertise in content marketing, brand strategy, and campaign execution.
• Hands-on with CRM tools like MoEngage, WebEngage, or Clevertap.
• Data-driven, strategic thinker with a creative edge.
• Excellent communicator with strong project management skills.
• Passionate about education, tech, and creating user-centric experiences.

Nice to Have

• Startup or high-growth environment experience.
• Background in SEO or inbound marketing.
• Familiarity with referral, loyalty, or community-building programs.

Why Join Coschool

• Be part of a mission-driven team transforming learning through AI and innovation.
• Own your work with creative freedom and strategic influence.
• Collaborate with sharp minds and passionate doers.
• Thrive in a culture that values experimentation, growth, and bold thinking.

Think you're the one Apply now and help shape the future of learning at Coschool.