Job Title: Manager Corporate Partnerships & Strategic Alliances
Location: Delhi
Department: Marketing & Business Development
About The Company
Berkowits Hair & Skin Clinic is one of India's leading aesthetic and trichology clinic chains with
45+ clinics across India and 30+ years of expertise in advanced hair and skin treatments.
Role Objective
To drive
corporate partnerships, strategic alliances, and offline marketing initiatives that generate qualified leads, strengthen brand presence, and contribute to clinic revenue growth.
Key Responsibilities
- Corporate Growth Strategy
Identify and onboard
corporate partners, institutions, and organisations.
Build and maintain
long-term corporate relationships.
Execute strategies to increase
revenue and brand visibility.
KPIs
812 new corporate tie-ups per month
2030% quarterly revenue growth from the corporate channel
Corporate retention rate
70%
- Strategic ATL & BTL Planning
Plan and execute
ATL & BTL marketing initiatives across corporates, societies, and institutions.
Organise
corporate events, health camps, and brand activations.
Manage marketing budgets and ensure
ROI-driven campaigns.
KPIs
10001500 qualified leads per month
2030 corporate activations/events monthly
10% reduction in cost per lead
Positive campaign ROI
- Voucher & Campaign Optimisation
Design
voucher-based campaigns and seasonal promotions.
Track campaign performance and improve conversions.
KPIs
50%+ voucher redemption rate
Minimum 5% conversion rate
Optimized revenue-to-voucher ratio
- Medical & Doctor Alliances
Build referral partnerships with
dermatologists, gynecologists, dentists, and other relevant healthcare professionals.
Conduct
co-branded medical awareness sessions and referral programs.
KPIs
20+ active referring doctors
Quarterly joint medical events
Referral revenue aligned with targets
- Team Leadership & Process Building
Guide and support
corporate alliance executives.
Track performance through
reports and dashboards.
Conduct
monthly performance reviews.
KPIs
Team target achievement
90%
SOP documentation implemented
- Offline Marketing & Clinic Branding
Execute
offline branding strategies.
Identify branding opportunities in
corporates, societies, gyms, salons, and medical stores.
Manage vendors for
kiosks, standees, banners, and promotional materials.
Ensure strong brand presence during
events and health camps.
Required Skills & Qualifications
Graduate / MBA in
Marketing, Business Administration, or related field.
24 years of experience in corporate partnerships, B2B marketing, alliances, or healthcare marketing.
Experience in
ATL/BTL marketing, corporate tie-ups, and events.
Strong
communication, negotiation, and relationship management skills.
