Position: Marketing Manager Copper
Department: Sales & Marketing
Location: Bengaluru
Experience: 510 Years (preferably in Metals/ Copper Industry)
Reporting To: Head Sales & Marketing
Role Overview
We are seeking an experienced and result-driven Marketing Manager Copper Division to lead marketing strategy, brand positioning, and business growth for our copper product portfolio. The ideal candidate will have experience in B2B/industrial marketing, strong market understanding, and proven success in driving revenue growth through strategic marketing initiatives.
Key Responsibilities
- Develop and execute marketing strategy for the Copper division aligned with business goals
- Build brand positioning and market awareness for copper products
- Identify new market opportunities, business segments, OEMs, distributors, and channel partners
- Conduct market research, competitor analysis, pricing trends & demand forecasting
- Support sales team with lead generation, customer outreach & proposal support
- Plan and execute digital & traditional marketing campaigns
- Manage product messaging, brochures, technical content & presentations
- Strengthen dealer/partner network and drive channel engagement programs
- Collaborate with production, sales & leadership teams to align market strategy
- Track performance, analyze ROI and present marketing dashboards/reports
- Represent the company at trade shows, industry events & customer meetings
Required Experience & Skills
- Graduate/Post-Graduate in Marketing / Business / Engineering preferred
- 5+ years of marketing experience, preferably in Copper / Metals / Electrical / Industrial / Manufacturing sectors
- Strong understanding of B2B industrial marketing & supply chain ecosystem
- Experience in brand building, product positioning & market expansion
- Ability to work with cross-functional teams & senior stakeholders
- Excellent communication, presentation & negotiation skills
- Strong analytical, planning & execution abilities
- Proficiency in MS Office, CRM & marketing tools
Personal Attributes
- Result-oriented with a growth mindset
- Strong leadership & team-collaboration ability
- Strategic thinker with hands-on execution style
- Customer-centric and relationship-driven
