Marketing Manager

Company Description

Bobasaur is dedicated to bringing the authentic taste of premium Taiwanese bubble tea to India. With high-quality ingredients and freshly brewed creations, we deliver a unique, culture-rich experience tailored to the modern Indian palate. Established in Chennai, Bobasaur is committed to sharing the love for bubble tea with boba enthusiasts across the country. Our mission is to blend quality, community, and culture into every sip of our beverages.

Role Description

The Marketing Manager at Bobasaur will lead and execute strategic marketing initiatives to promote our brand and expand our reach. Key responsibilities include developing and implementing marketing campaigns, managing digital marketing efforts, analyzing market trends, collaborating with cross-functional teams, and overseeing social media and content strategies. This is a full-time, on-site/remote role located in chennai, where the Marketing Manager will be at the heart of marketing operations to drive brand growth and customer engagement.

Qualifications

• Proven skills in Marketing Strategy, Campaign Planning, and Advertising
• Experience in Digital Marketing channels, including Social Media Management and SEO
• Strong expertise in Content Marketing, Creative Writing, and Brand Storytelling
• Proficiency in Market Analysis, Analytics, and Performance Metrics
• Effective communication and leadership skills
• Ability to work collaboratively in a dynamic, fast-paced environment
• Previous experience in the food and beverage industry is an advantage
• Bachelor's degree in Marketing, Business, or a related field