Role: Marketing Manager (B2B)
Location: Remote
Work Timing: 1-10 PM IST
Budget: 8-12 LPA
Market: Pet Industry- USA Market
About the Role
Franpos is the leading cloud POS and operating system for the pet industry. We are looking for a marketing manager who can strengthen our brand, create high-impact campaigns, and support sales with materials that clearly communicate Franpos value to retailers, groomers, and daycare operators.
Responsibilities
- Create marketing content for website, email, sales decks, trade shows, and social.
- Build campaigns that highlight core features: POS, eCommerce, AI tools, SpotMeCash, inventory, grooming, and booking.
- Manage trade show presence (SuperZoo, Global Pet Expo, regional shows).
- Work closely with the sales team to create one-pagers, brochures, case studies, and pitch materials.
- Plan and execute email marketing, SMS campaigns, and nurturing workflows.
- Manage social media content, video snippets, and customer success stories.
- Track performance of campaigns and optimize based on data.
- Collaborate with product team to simplify complex features into clear customer-focused messaging.
Requirements
- 5+ years in B2B SaaS or retail technology marketing.
- Strong copywriting and storytelling skills.
- Experience with email automation, CRM, and social platforms.
- Ability to manage multiple projects and deadlines.
- Familiar with trade shows and event coordination.
- Bonus: experience in the pet industry or with POS/eCommerce products.
