Marketing Manager - B2B (Outbound & Lead Generation)

Maayasthra is a growth-focused digital company partnering with ambitious B2B and AI services-led businesses to build a strong digital presence and deliver measurable results.

We are looking for a Marketing Manager who can own and scale outbound growth, while contributing to broader marketing initiatives, with a strong focus on building high-performing lead generation systems.

This role is primarily focused on outbound marketing and lead generation.

We're looking for a hands-on Marketing Manager who can own outbound growth, from strategy to execution, across platforms like LinkedIn, cold email, and other acquisition channels.

At the same time, this role is ideal for an all-rounder, someone who understands marketing beyond a single channel and can contribute across strategy, messaging, and growth.

If you enjoy experimenting, writing high-converting outreach, and directly impacting revenue, this role is for you.

• Plan and execute outbound marketing strategies (LinkedIn, cold email, etc.) to generate qualified leads
• Write high-converting outreach messages, sequences, and campaigns
• Build and optimize lead generation funnels with a strong focus on conversion
• Take end-to-end ownership of campaigns, from ideation to execution and performance tracking
• Continuously test new tools, workflows, and strategies to improve results
• Collaborate with design/content teams for campaign assets
• Track, analyze, and improve performance using data and insights

• 13 years of experience in B2B marketing / lead generation / outbound marketing
• Strong copywriting and sales messaging skills
• Ability to execute independently with a results-driven mindset
• Comfortable with experimentation, iteration, and fast-paced work
• Familiarity with LinkedIn outreach, cold email, or similar channels
• Working knowledge of outbound and lead generation tools such as Apollo, Clay, Phantombuster, HubSpot, or similar platforms

• Exposure to D2C marketing, performance marketing, or brand strategy
• Experience with Meta/Google Ads or organic growth channels
• Understanding of full-funnel marketing (awareness to conversion)

We value marketers who can think beyond one channel and grow into a broader role over time.

• 1-month probation (fixed pay; discussed during screening)
• 712 LPA post-probation, based on performance
• High ownership, high-impact role with strong growth opportunities
• Freedom to experiment and build systems from scratch
• Fast-paced environment with real learning and exposure