Amadora is a premium artisanal ice cream brand that blends innovation, quality, and nostalgia to create unforgettable experiences. With a strong presence across multiple cities, we are looking for a Marketing Manager to oversee all in-store and digital marketing efforts and drive brand engagement through strategic events and campaigns.
Key Responsibilities1. Brand & Marketing Strategy- Develop and execute comprehensive marketing plans to strengthen Amadora's brand presence.
- Lead in-store and digital marketing initiatives, ensuring a seamless omnichannel brand experience.
- Collaborate with leadership to align marketing efforts with business objectives and sales goals.
2. Digital Marketing & Content Strategy- Oversee all social media accounts, ensuring engaging and high-quality content that drives engagement and conversions.
- Plan and execute Instagram, Facebook, and Google Ads campaigns to increase footfall and online sales.
- Work with designers and content creators to develop visually appealing and brand-aligned content.
- Manage influencer partnerships, brand collaborations, and digital PR efforts.
- Optimize Amadora's presence on food delivery platforms like Swiggy and Zomato.
3. In-Store Marketing & Customer Engagement- Design and implement store promotions, seasonal campaigns, and product launches to boost sales.
- Ensure effective merchandising, signage, and store displays to enhance customer experience.
- Work closely with operations to create in-store activations that drive repeat business.
4. Event Management & Partnerships- Identify and manage events, food festivals, pop-ups, and collaborations that align with Amadora's brand.
- Organize brand-led events, product samplings, and sponsorships to increase brand exposure.
- Build strategic partnerships with restaurants, hotels, and lifestyle brands for co-branded campaigns.
5. Customer Loyalty & Community Building- Develop and oversee customer loyalty programs and referral campaigns.
- Monitor customer feedback and implement data-driven marketing strategies to improve retention.
- Engage with Amadora's community both online and offline to build a strong customer base.
6. Analytics & Performance Tracking- Track key marketing KPIs, ROI, and customer engagement metrics.
- Use insights from Google Analytics, social media analytics, and POS data to optimize marketing strategies.
- Prepare monthly marketing performance reports and suggest areas for improvement.
Qualifications & Skills- 5+ years of experience in marketing, brand management, or digital marketing, preferably in the QSR, F&B, or hospitality industry.
- Strong experience in social media, digital advertising, influencer marketing, and content creation.
- Event planning experience, with a track record of executing successful brand activations.
- Proficiency in Google Ads, Meta Ads, and social media analytics tools.
- Creative mindset with a passion for storytelling, branding, and customer engagement.
- Strong analytical skills and ability to make data-driven decisions.
- Excellent leadership and communication skills to collaborate with cross-functional teams.
Why Join Amadora- Lead the marketing efforts of a beloved premium ice cream brand.
- Work in a dynamic, creative, and fast-paced environment.
- Be at the forefront of brand storytelling and customer engagement in the F&B industry.
- Opportunity to shape the future of Amadora's marketing & growth strategy.
