Marketing Manager - Advertising Firm

Next Step HR is hiring a Marketing Managerfor a leading branding and experiential marketing company who will build and scale the organisation's marketing engine, strengthen brand authority, and create measurable business impact.

Location: Mumbai – Dahisar

About the Role

Our client is at a pivotal stage of growth, transitioning from an execution-led branding company into a marketing-driven brand partner for some of India's largest companies.

We are looking for a Marketing Manager who can build this engine from the ground up — not just execute campaigns, but create systems, pipelines and brand authority.

This is a hands-on builder role with high ownership and direct exposure to leadership.

KEY RESPONSIBILITIES

1. Marketing Pipeline Creation

• Build a marketing-originated pipeline.
• Generate qualified leads through structured CRM processes.
• Use content and positioning to influence high-value business opportunities.

2. LinkedIn & Brand Authority

• Build and scale the company's LinkedIn presence.
• Develop a targeted audience of brand managers, CXOs and founders.
• Drive consistent, high-quality publishing and thought leadership.
• Strengthen corporate brand visibility independent of the founders.

3. Website & Inbound Marketing

• Build and optimise a high-conversion website and SEO ecosystem.
• Drive inbound traffic and qualified leads through content.
• Improve the organisation's visibility across search and emerging AI-driven discovery platforms.

4. Industry Positioning & PR

• Lead industry award submissions, registrations and representations.
• Identify relevant summits, associations and industry platforms for participation.
• Build the organisation's credibility and positioning across sectors beyond FMCG.

5. Case Study & Content Engine

• Build and maintain a structured case-study library.
• Convert project execution into compelling stories supported by measurable impact.
• Identify projects and campaigns that can be leveraged for content, PR and industry recognition.

6. CRM & Marketing Systems

• Ensure strong CRM discipline and tracking.
• Build dashboards and measurable reporting systems.
• Use data and marketing metrics to evaluate performance and business contribution.

WHAT WE'RE LOOKING FOR:

• 6–8 years of experience in marketing, preferably in B2B marketing, branding, advertising, experiential marketing, BTL or an agency environment.
• Strong understanding of corporate/B2B brand building.
• Hands-on experience across SEO, LinkedIn/social media, content and inbound marketing.
• Exposure to PR, awards, industry recognitions, events, summits or association engagement.
• Ability to build marketing systems and processes rather than only execute campaigns.
• Strong analytical and structured thinking with the ability to connect marketing activities to business outcomes.
• Comfortable working independently with high ownership.
• Experience with CRM/marketing automation platforms will be an advantage.

THE ROLE IS IDEAL FOR INDIVIDUALS WHO:

• Thinks like a business owner, not just a campaign executor.
• Enjoys building things from scratch.
• Can balance creativity with analytics and structure.
• Is comfortable being accountable for measurable marketing outcomes.
• Can work closely with founders and senior leadership.

BENEFITS:

• Opportunity to build a marketing function from the ground up.
• Work closely with founders and senior leadership.
• Exposure to leading brands across FMCG, retail and other sectors.
• Opportunity to shape the marketing and brand positioning of a growing B2B organisation.