Role Overview
We are looking for a highly driven, revenue-focused Marketing Manager / Senior Marketing Manager to lead demand generation and pipeline growth for a fast-scaling B2B SaaS company.
This is not a traditional brand marketing role, but a revenue ownership role. The ideal candidate will be comfortable owning pipeline targets, working closely with Sales, and directly contributing to revenue outcomes.
You will be expected to build, execute, and optimise multi-channel demand generation programs, while also leading and managing demand generation engines and a team of marketers and SDRs to drive consistent pipeline growth.
This role requires someone who is equally strategic and hands-on- from crafting messaging and writing outbound sequences to driving GTM strategy and leading high-impact campaigns.
Required Skills & Experience
- 7–10+ years of experience in B2B SaaS / AdTech / MarTech marketing
- Proven track record of owning pipeline and revenue targets
- Strong experience in demand generation, ABM, lifecycle marketing, and outbound
- Experience managing SDRs or outbound teams directly
- Hands-on expertise in email marketing, cold outreach, and campaign execution
- Strong copywriting and messaging skills (especially for outbound and GTM campaigns)
- Solid product marketing experience including positioning and messaging
- Experience running integrated, multi-channel campaigns
- Strong analytical mindset with ability to optimize based on data
Key Responsibilities
1. Revenue & Pipeline Ownership
- Own and deliver on quarterly pipeline revenue targets aligned with organisation goals
- Take full accountability for marketing-sourced and influenced pipeline
- Work closely with Sales leadership to ensure pipeline quality, conversion, and revenue alignment
- Continuously optimize funnel performance across lead → meeting → SQL → revenue stages
2. Demand Generation (Core Ownership)
- Build and scale a predictable demand generation engine across outbound, inbound, and lifecycle channels
- Design and execute integrated marketing campaigns aligned with ICP segments and business priorities
- Own channel mix including email, outbound, ABM, lifecycle, partnerships, and events
- Drive experimentation and iteration to improve conversion rates and cost efficiency
3. SDR Team Management & Alignment
- Directly manage and mentor SDRs / outbound team members
- Own top-of-funnel performance (meetings, responses, pipeline)
- Collaborate closely with SDRs on messaging, targeting, and campaign execution
- Ensure strong alignment between Marketing and SDR teams on goals, reporting, and accountability
4. Account-Based Marketing (ABM)
- Design and execute ABM programs for high-value target accounts
- Partner with Sales to define account lists and engagement strategies
- Build personalized, multi-touch campaigns across email, LinkedIn, and outbound channels
- Track account progression and pipeline impact
5. Lifecycle Marketing
- Own lifecycle journeys across lead nurturing, activation, and re-engagement
- Build automated workflows to move leads across funnel stages
- Optimize touchpoints to improve conversion and pipeline velocity
6. Outbound & Campaign Execution (Hands-On)
- Personally contribute to campaign execution including email writing, sequence design, and outreach strategy
- Be hands-on with cold outreach (email + calling) where required
- Continuously test messaging frameworks, hooks, and value propositions
- Drive performance improvements in open rates, reply rates, and meeting conversions
7. Product Marketing & GTM
- Own positioning, messaging, and value proposition for key products and use cases
- Lead GTM initiatives in collaboration with Product and Sales teams
- Translate product capabilities into compelling narratives for target audiences
- Enable Sales with messaging, collateral, and campaign support
8. Channel & Audience Development
- Leverage platforms like LinkedIn, Reddit, and industry communities for opportunity discovery and engagement
- Own list building, segmentation, and enrichment strategies
- Identify new acquisition channels and test scalable growth opportunities
9. Reporting & Performance Tracking
- Track and report on pipeline contribution, campaign performance, and ROI
- Maintain clear visibility into weekly progress, learnings, and next steps
- Build dashboards to monitor funnel metrics and channel performance
Key Metrics of Success
- Pipeline generated (aligned with $400K–$500K MRR targets per quarter)
- Marketing-sourced and influenced revenue
- Number of qualified meetings / SQLs generated
- Conversion rates across funnel stages
- Campaign ROI and channel efficiency
- SDR team performance and output
Preferred Qualifications
- Experience in growth-stage startups ($10M+ ARR)
- Previous experience in AdTech would be a plus
- Prior experience in revenue-linked marketing roles
- Exposure to global markets (US/EU/APAC)
- Experience working in high-accountability, fast-paced environments
Why This Role Matters
This role is central to building a predictable, scalable revenue engine for the company. You will directly influence pipeline, revenue growth, and GTM success, while shaping how marketing contributes to business outcomes.
Compensation
- Competitive salary aligned with B2B SaaS benchmarks
- Strong performance-linked incentives tied to pipeline and revenue outcomes
