ABOUT THE ROLE
The Postcard Hotel is a collection of small luxury hotels built on a simple idea — slow, quiet, deeply personal travel. Our marketing has to feel the same: restrained, beautiful and consistent.
We are looking for a Management Trainee to run the day-to-day of that presence — social media, content, copy, design and short-form video — while learning paid campaigns, email, WhatsApp and reporting alongside the Marketing Manager. It is a hands-on training role, designed to grow into a full marketing role.
You should be genuinely good with Illustrator, Canva and a video editor, and have taste. Portfolio matters more than years.
WHAT YOU'LL OWN
1. Social media management
- Run the day-to-day of Instagram, Facebook, X and LinkedIn — publishing, scheduling, community management and inbox response.
- Reply to comments and DMs on time; escalate guest complaints immediately.
2. Content grids, calendars and copy
- Build and maintain a rolling monthly content grid across properties and channels, mapped to occupancy, seasons and campaign moments. Source raw assets from property teams, chefs and photographers.
- Write captions in the brand voice — short, warm, understated. No exclamation marks, no travel-blog clichés.
3. Reels and short-form video
- Edit and publish reels in Premiere Pro, CapCut or equivalent: pacing, colour, text overlays, subtitles and correct export specs.
- Adapt one shoot into reel, story, carousel and LinkedIn post, and keep up with formats and audio trends.
4. Design: Illustrator and Canva
- Design social creative, carousels, story templates, emailers and offer collateral.
- Adobe Illustrator: high proficiency expected, vector work, layout, typography, print-ready and digital export.
- Canva: high proficiency expected, building and maintaining brand templates the team can use safely.
- Photoshop and Lightroom are a plus. You own brand consistency — fonts, colour, spacing, imagery — across everything that goes out.
5. Meta Ads and paid social
- Learn to build and manage campaigns in Meta Ads Manager — audiences, budgets, creative sets and A/B tests — with the Manager reviewing before anything goes live.
- Monitor spend, flag underperformance early, and learn to read CTR, CPC, ROAS and cost per booking.
6. Email and WhatsApp — B2C and B2B
- Design, write and build emailers for guests (B2C) and travel trade and partners (B2B), deploying with the Manager's sign-off.
- Help run WhatsApp broadcasts and guest journeys — pre-arrival, in-stay, post-stay, win-back — within opt-in rules.
7. Analytics and reporting
- Prepare weekly and monthly reports across social, paid, email and WhatsApp, using templates we set up with you.
- Learn Meta Business Suite, platform insights and Google Analytics, and present findings as a recommendation, not a data dump.
WHAT WE'RE LOOKING FOR
Essential
- 0–1 year in social media, content or digital marketing — internships, freelance and live college projects count. Freshers with a strong portfolio are welcome.
- A portfolio is mandatory: grids or campaigns, static and carousel creative, video you edited, and copy. Identify your contribution to collaborative work.
- Strong working proficiency in Adobe Illustrator and Canva, tested through a practical exercise.
- Ability to edit short-form video independently, start to finish.
- Strong written English with a good ear for tone — clean, warm, unfussy copy.
- A basic understanding of paid social and the appetite to learn Meta Ads Manager.
- Organised, reliable with deadlines and coachable.
- Genuine interest in hospitality, design, food and travel.
Desirable
- Hospitality, luxury, F&B or lifestyle brand experience.
- Photoshop, Lightroom, After Effects or Figma.
- Email platforms (Mailchimp, Klaviyo, Zoho, Netcore) and WhatsApp Business API.
- Google Ads, SEO fundamentals, or influencer and UGC collaborations.
Who this role suits
- Has taste and can defend a design decision, not just execute a brief.
- Notices when something is 5% off — the wrong crop, the wrong font weight, a caption that tries too hard.
TOOLS YOU'LL WORK WITH
Adobe Illustrator · Canva· Photoshop / Lightroom ·Premiere Pro or CapCut · Meta Ads Manager & Business Suite ·Instagram, Facebook, X, LinkedIn· Email platform ·WhatsApp Business · Google Analytics
