Marketing Leader | Leading Lifestyle & D2C Brand

We're Hiring | Chief Marketing Officer

Experience: 15+ years

Industry: Luxury / Premium Consumer / D2C / Lifestyle / Consumer Technology

Location: India

We're looking for a Chief Marketing Officer (CMO) to lead brand building, social-first marketing, for a leading D2C brand.

The ideal candidate will combine strong brand-building capabilities with a deep understanding of social media, digital storytelling, creator ecosystems, and consumer culture to build an aspirational, globally recognised brand.

Key Responsibilities

• Brand Strategy & Growth: Define and execute the overall brand and marketing strategy across India and APAC, strengthening brand positioning and consumer affinity.
• Social-First Brand Building: Build a distinctive brand presence across Instagram, YouTube, LinkedIn, and emerging social platforms through platform-native content and campaigns.
• Content & Digital Storytelling: Lead creative campaigns, short-form videos, brand films, product storytelling, and culturally relevant content to drive engagement and brand recall.
• Influencer & Creator Marketing: Build and scale creator partnerships, influencer collaborations, and brand ambassador programmes to strengthen brand awareness and credibility.
• Community & Cultural Marketing: Develop a compelling brand voice, leverage cultural trends, and build engaged consumer communities that drive advocacy and organic discovery.
• Integrated Marketing: Drive cohesive campaigns across social media, digital advertising, PR, partnerships, and experiential marketing.
• Consumer Insights & Analytics: Use social listening, audience insights, and market intelligence to inform marketing strategy and identify emerging opportunities.
• Business & Growth Alignment: Partner with product, growth, and e-commerce teams to connect brand building with customer acquisition, engagement, conversion, and retention.
• Leadership & Stakeholder Management: Build and lead high-performing marketing teams across brand, social, content, creative, and partnerships while working closely with the Founder/CEO and leadership team.

What We're Looking For

• 15+ years of experience in marketing, brand building, or consumer leadership roles, with significant ownership of digital and social-first marketing.
• Experience building premium, luxury, D2C, lifestyle, fashion, or consumer technology brands.
• Proven track record of developing distinctive brand identities and driving consumer relevance through social media, content, and digital storytelling.
• Strong understanding of social platforms, content formats, creator ecosystems, influencer marketing, and community-led growth.
• Experience managing integrated marketing campaigns and connecting brand investments to measurable business outcomes.
• Exposure to APAC, Southeast Asian, or other international markets is highly preferred.
• Strong creative sensibility and the ability to translate consumer insights and cultural trends into compelling brand narratives.
• Experience working closely with founders and leadership teams in high-growth, entrepreneurial environments.
• Strong commercial acumen, leadership capabilities, and experience building and mentoring high-performing teams.

If you're passionate about building distinctive consumer brands, shaping culture through marketing, and driving international growth, we'd love to connect!