Marketing Lead

Who are we:

Turbostart is not just a startup fund and accelerator. We are a catalyst for builders and a powerhouse of innovation. Our mission is to propel early-stage startups into the future by providing unparalleled support in technology, marketing, strategy, and beyond.

Know more about us on https://turbostart.co/

Our venture, BAM, is a talent marketplace platform that connects hirers-brands, businesses, and individuals-with artists and creators for collaborations, gigs, and projects. We're building the go-to platform for discovering and hiring creative talent, and we're looking for a hands-on Marketing Head to lead our growth journey from day one.

What we are looking for:

Role: Marketing Head

As Marketing Head, you will be the driving force behind our brand's visibility and growth. This is an individual contributor role for someone who thrives in a fast-paced startup environment, is comfortable owning strategy AND execution, and wants to build the marketing function from the ground up before scaling a team. You'll own the full marketing stack, from performance campaigns to organic social to SEO and GEO, while also spearheading on-ground initiatives to build community and brand presence among both hirers and creators.

Location: Bangalore/Delhi NCR

Experience: 2-3 years

Key Responsibilities

Digital Campaign Management

• Plan, execute, and optimize end-to-end digital marketing campaigns aligned with user acquisition and business goals
• Manage campaign budgets, track ROI, and report on key performance metrics
• A/B test creatives, messaging, and channels to continuously improve performance

Social Media Strategy (Organic & Paid)

• Own the social media calendar and content strategy across platforms (Instagram, LinkedIn, YouTube, X, etc.)
• Plan and execute paid social campaigns (Meta Ads, LinkedIn Ads, etc.) to drive awareness and conversions
• Build and grow organic community engagement with both artists/creators and hirers
• Collaborate with designers/creators (or freelancers) for content production

SEO, GEO & Website Growth

• Develop and implement on-page, off-page, and technical SEO to improve organic visibility
• Establish GEO so BAM surfaces on AI platforms such as ChatGPT, Perplexity, and Gemini
• Own keyword research, content planning, and app store optimisation (ASO) in partnership with product and tech

Offline & On-Ground Campaigns

• Plan and execute offline marketing initiatives: events, meetups, artist community activations, partnerships
• Identify local/regional opportunities to build brand credibility within creator communities
• Manage vendor and partner relationships for offline execution

Brand, Channels & Analytics

• Own all digital properties, including the website, app listings, blog, and email and WhatsApp marketing, with a consistent brand voice throughout
• Set up and monitor analytics (GA4, Meta Pixel) to inform decision-making across every channel

What We're Looking For

• 2–3 years in digital marketing, preferably in a startup, marketplace, or consumer app environment
• A strong sense for consumers: what draws them in, what makes them share, and what moves them to book
• A creative marketer able to develop original concepts, formats, and brand moments that stand out
• Proven experience running paid social and growing organic social
• Working knowledge of SEO fundamentals and tools such as Google Search Console
• Exposure to or interest in GEO and AI-search optimisation
• Experience planning or supporting on-ground marketing activities
• A strong analytical mindset, comfortable with data, dashboards, and reporting
• A self-starter who thrives with limited resources and wears multiple hats
• Bonus: familiarity with the creator economy, gig platforms, or talent marketplaces

What You'll Get

• Ownership of the marketing function from an early stage, with high visibility and impact
• Direct access to founders and a seat at key strategic conversations
• Flexible, hybrid work environment
• Opportunity to build and eventually lead a team as the company scales