Marketing Lead

Company Description

Quad AI School of Technology & Management is a new-age institution focused on building industry-ready professionals through AI-integrated education. With programs across technology, management, and design, Quad AI combines academic learning with practical skills, innovation, and real-world industry exposure to prepare students for the evolving world of work.

About the Role

We are looking for a strategic and hands-on Head of Marketing to lead our overall marketing function and drive brand visibility, customer acquisition, lead generation, and business growth. The ideal candidate should have strong experience across digital marketing, performance marketing, content, branding, campaign strategy, and team leadership.

Roles & Responsibilities

* Develop and execute the overall marketing strategy aligned with business and growth objectives.

* Lead digital and performance marketing across channels such as Google, Meta, SEO, social media, and content.

* Drive lead generation, customer acquisition, and conversion through effective marketing campaigns.

* Build and strengthen the company's brand presence and positioning across digital and offline channels.

* Track key marketing metrics including leads, conversions, CAC, CPL, and ROI, and take data-driven decisions.

* Lead, mentor, and manage the marketing team, setting clear goals and KPIs.

* Work closely with Sales, Business Development, and other teams to align marketing initiatives with business goals.

* Manage marketing budgets, agencies, vendors, and external partners where required.

* Stay updated on market trends and emerging marketing channels and identify new growth opportunities.

Required Skills & Qualifications

* Bachelor's degree in Marketing, Business, Communications, or a related field.

* 4+ years of relevant marketing experience, with proven experience in a leadership/managerial role.

* Strong understanding of performance marketing, digital marketing, branding, social media, and lead generation.

* Experience managing marketing budgets and measuring ROI.

* Strong analytical and data-driven decision-making skills.

* Excellent communication, leadership, stakeholder-management, and presentation skills.

* Ability to build and execute marketing strategy while remaining hands-on with execution.

* Experience managing and developing marketing teams.