Marketing Lead

Key Deliverables

• Develop and execute brand vision, messaging, and yearly marketing roadmap aligned to business goals
• Lead end-to-end 360° marketing campaigns across traditional and digital platforms
• Ensure brand consistency and elevate brand salience, engagement, and customer growth
• Optimize campaign performance, manage budgets, and deliver business impact via strong insights and analytics

Role Responsibilities

• Collaborate cross-functionally with Product, Finance, PR, and external agencies to ensure integrated execution
• Conduct brand research and leverage insights for creative strategies and performance improvements
• Manage team operations and agency deliverables, ensuring high-quality output and adherence to deadlines
• Stay ahead of trends and implement innovative tools and approaches to maintain brand leadership