Marketing Lead - Offline

We are looking for an execution-focused Retail Marketing Associate to lead our retail marketing vertical and drive footfall across our store network. This role will own end-to-end retail marketingfrom store communication and mall partnerships to BTL activations, discovery platforms, and customer retention initiatives. You will be responsible for building strong on-ground brand presence, creating hyperlocal marketing opportunities, and ensuring every store becomes a high-impact consumer touchpoint. You will also lead a small team to execute initiatives across stores and cities.

Is this you

You have 46 years of experience in retail marketing, offline marketing, or BTL activations.

You enjoy building strategies that translate directly into store footfall and sales.

You are comfortable leading teams and managing multiple stakeholdersstore teams, mall teams, vendors, and internal teams.

You understand how on-ground marketing, discovery platforms, and customer communication work together to drive store traffic.

You are highly organised, execution-driven, and comfortable managing multiple stores and campaigns simultaneously.

You enjoy being on-ground and close to the consumer experience.

Bonus if you have worked with fashion, lifestyle, or D2C retail brands.

What you'll do

Own Retail Marketing Strategy

Lead the retail marketing vertical with the primary objective of driving store footfall and brand visibility.

Build and execute marketing plans that increase walk-ins, store engagement, and repeat visits.

Store Communication

Oversee all in-store communication and promotional messaging across retail locations.

Ensure consistent brand storytelling and campaign rollouts inside stores.

BTL & On-ground Activations

Plan and execute BTL initiatives, hyperlocal activations, and retail marketing campaigns.

Identify new opportunities to create high-impact brand moments at the store level.

Mall Marketing & Partnerships

Build and maintain strong relationships with mall marketing teams.

Ensure brand participation in mall-led campaigns, events, and promotions that drive store traffic.

Pop-ups & Cluster Displays

Identify opportunities to create pop-ups, kiosks, and cluster displays in high-footfall areas to increase brand discovery.

Discovery Platforms & Footfall Channels

Drive performance on discovery platforms like Magicpin, District, and other hyperlocal platforms.

Ensure store listings, offers, and promotions are optimised to maximise visibility and visits.

Customer Retention Communication

Lead store-level customer retention and engagement communication to drive repeat visits.

Work with CRM systems to activate customer databases and increase store revisit rates.

Store Launch Marketing

Own the marketing strategy and execution for new store launches, including events, promotions, and local awareness.

Team Leadership

Lead and mentor a retail marketing team responsible for on-ground execution.

Ensure smooth coordination between marketing, retail operations, VM, and brand teams.

Requirements

46 years of experience in retail marketing, offline marketing, or BTL activations.

Experience managing multi-store retail marketing initiatives.

Strong vendor, mall partner, and stakeholder management skills.

Experience working with discovery platforms, store CRM, or footfall-driving platforms.

Proven ability to manage multiple campaigns, stores, and teams simultaneously.

Strong analytical mindset to measure footfall, campaign ROI, and store performance.

About us: Started in 2012 with the aim to bring fast fashion to India, over the last decade, The Indian Garage Co. has become a leading brand in the men's casual wear space. The growth, especially in the last 3 years, from a 30cr brand to a 500cr+ brand, has been at breakneck speed. At The Indian Garage Co. (TIGC), we're redefining fast fashion for India's youth. With a deep focus on product quality, trend-led design, and value pricing, we're building one of India's leading D2C fashion platformswithout any brand tax.

Location: Bangalore (on-site)

What we offer: Creative freedom like you've never experienced before. This is your canvas, your playground. A competitive salary and benefits package to fuel your creative fire. A culture of ownership and collaboration where your voice matters and your ideas blossom. The chance to be part of something big, something revolutionary, something that will change the face of fashion.