Role Overview
EcoFlow India is looking for a high-impact Marketing Lead to own and scale the brand's marketing function across digital, performance, social, content, community, and offline activation channels.
This role requires a strategic yet execution-focused leader who can build strong brand visibility, drive demand generation, and manage a multi-channel marketing team aligned with aggressive growth targets.
The candidate will be responsible for planning, executing, optimizing, and scaling EcoFlow's marketing engine in India.
Key Responsibilities
Marketing Strategy & Planning
- Develop and execute integrated marketing strategies aligned with business growth targets.
- Own the full-funnel marketing roadmap across awareness, consideration, conversion, and retention.
- Translate business objectives into actionable marketing initiatives.
- Identify new opportunities across emerging channels, partnerships, and consumer segments.
Team Leadership & Execution
- Lead and mentor the marketing team across performance, social, content, and creative functions.
- Ensure timely execution of campaigns and initiatives.
- Build scalable marketing processes and reporting systems.
- Coordinate with agencies, vendors, and internal stakeholders.
Performance & Digital Marketing
- Own performance marketing across Meta, Google, Amazon Ads, and other platforms.
- Optimize CAC, ROAS, and channel-level efficiency.
- Drive D2C traffic growth and marketplace demand generation.
- Manage attribution models and funnel-level optimization.
Brand & Social Media
- Build strong brand presence across Instagram, YouTube, LinkedIn, and emerging platforms.
- Execute content strategy aligned with energy independence, outdoor lifestyle, and backup power positioning.
- Identify viral opportunities, trend-led content hooks, and community engagement initiatives.
Marketplace Marketing Alignment
- Collaborate with Amazon and marketplace teams to support campaign events and visibility spikes.
- Improve share of voice through coordinated ad + content strategies.
- Support product launches with marketplace-ready positioning.
Budget Ownership & ROI Tracking
- Manage marketing budgets across channels.
- Track performance vs spend benchmarks.
- Continuously optimize allocation for maximum ROI.
Analytics & Reporting
- Track campaign effectiveness through dashboards and KPIs.
- Monitor CAC, ROAS, CTR, conversion rate, and engagement metrics.
- Present monthly performance insights and optimization plans.
Key Success Metrics (KPIs)
- Revenue contribution from marketing channels
- ROAS improvement across performance campaigns
- Growth in D2C traffic and conversion rate
- Marketplace visibility improvement
- Social engagement and community growth
- Cost-per-acquisition optimization
- Successful execution of product launches
- Brand awareness uplift
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 4+ years of marketing experience
- 2+ years managing marketing teams
- Experience handling performance marketing budgets
- Experience working with consumer electronics / premium products preferred
Skills Required
- Strategic marketing leadership
- Performance marketing expertise
- Social media growth strategy
- Campaign planning & execution
- Data-driven decision making
- Team management
- Budget optimization
- Cross-functional coordination
- Agency management
- Trend identification & rapid execution mindset
Ideal Candidate Profile
- Execution-driven marketing leader (not just planner)
- Comfortable working in high-growth environments
- Strong ownership mindset
- Experience managing both brand and performance simultaneously
- Able to move fast while maintaining quality
- Passionate about technology-led consumer brands
