Physics Wallah (PW), India's leading EdTech unicorn, was founded in 2020 by Alakh Pandey (Founder and CEO) and Prateek Maheshwari (Co-Founder). Headquartered in Noida, Uttar Pradesh, PW is democratising education at scale across India through online, offline, and hybrid platforms, reaching 98% of the country's pin codes. Initially launched as a YouTube channel in 2014, PW has grown exponentially, now offering free, high-quality education to over 4.6 crore students through its 112+ YouTube channels in five vernacular languages. The PW app has been downloaded over 3 crore times, and the company has more than 55 lakh paid students.
What isthisrole
The Marketing Lead – Vidyapeeth will be responsible for driving admissions, enhancing brand visibility, and executing impactful marketing initiatives at regional and local levels. This role involves building and leading high-performing teams, implementing BTL and ATL campaigns, fostering partnerships, and organizing events to position PW Vidyapeeth as a trusted brand for academic excellence.
Key Responsibilities
1. Marketing Strategy & Execution
- Develop and implement region-specific marketing plans aligned with Vidyapeeth's growth and admission targets.
- Lead both ATL and BTL initiatives, including campaigns, admission drives, outdoor media, digital integrations, and local promotions.
2. Team Leadership
- Build, mentor, and manage a team of Marketing Executives, Field Associates, and Telecallers.
- Conduct regular performance reviews and training sessions to boost productivity and effectiveness.
3. BTL & Outreach Activities
- Plan and execute on-ground marketing campaigns, roadshows, workshops, and open houses.
- Organize community connect programs, student engagement events, and seminars to increase walk-ins.
4. Partnerships & Alliances
- Build strong relationships with schools, tuition centres, corporates, and local communities to expand reach and drive admissions.
- Explore tie-ups with academic and non-academic institutions for brand collaborations.
5. Admissions & Lead Management
- Manage end-to-end admissions marketing—from lead generation to walk-ins and conversions.
- Monitor lead funnel performance and continuously optimize conversion strategies.
6. Event Promotions & Brand Visibility
- Conceptualize and promote academic competitions, student festivals, and engagement activities.
- Manage ATL campaigns including hoardings, banners, print ads, and radio promotions across assigned regions.
Qualifications & Experience
- Graduate/Postgraduate in Marketing, Business Administration, or a related field.
- 5+ years of experience in marketing, preferably in education, EdTech, or offline coaching industries.
- Proven expertise in ATL/BTL campaigns, admissions-driven marketing, and team leadership.
- Strong understanding of local markets and a well-established network with schools, tuition centres, and community partners.
