Bengaluru, Karnataka (Hybrid/Onsite)
8+ years of experience
Role Overview
This is a high-ownership role focused on one product, one goal: drive adoption and pipeline.
The Marketing Lead will operate like a mini-CMO for the product — owning everything from brand narrative and content to paid, outbound support, and co-marketing. They'll work closely with founders, sales, and product to craft messaging, execute fast campaigns, and build repeatable growth loops.
What You'll Own
- Positioning and messaging Craft clear, compelling positioning tailored to enterprise buyers. Own the product narrative and keep evolving it based on feedback and usage.
- Campaigns and launches Plan and execute product launches, awareness campaigns, and monthly motion across channels — owned, paid, outbound, and partner-led.
- Content strategy Build a content engine around the product — landing pages, case studies, webinars, enablement material, sales decks, and more.
- Demand generation Own the lead gen engine — SEO, performance, email, outbound strategy. Work closely with SDRs and RevOps to align on pipeline goals.
- Partner marketing Collaborate with cloud partners and SIs to create co-branded campaigns and joint GTM plans for the product.
- Sales enablement Equip sales and solutions teams with the assets, narratives, and playbooks needed to convert. Own the product's external voice.
- Analytics and iteration Define success metrics. Track what's working, what's not, and keep iterating. Own a fast feedback loop.
Success metrics
- Consistent pipeline growth and MQL → SQL conversion for the product
- Launch and sustain multiple campaigns over 90-day windows
- Clear, differentiated product positioning adopted across teams
- Scalable content library created and repurposed across channels
- Visible traction through inbound, outbound, and partner channels
Qualifications (must-haves)
- 8+ years in B2B marketing, with at least 2+ years owning a product end-to-end
- Experience working closely with sales, product, and partners
- Deep understanding of B2B funnels, messaging, and multi-channel GTM
- Hands-on ability to write, execute campaigns, and manage outcomes
- Experience running full-stack marketing — from content to paid to ABM
- High agency and ability to operate without step-by-step instructions
- Clear, structured communicator — in copy and in meetings
Nice-to-haves
- Experience in early-stage startups or high-growth GTM environments
- Familiarity with AI-native products or enterprise automation
- Exposure to product marketing, ABM, or partner-led GTM
- Experience working with SDRs, HubSpot, LinkedIn Ads, and content workflows
Tools you'll use
HubSpot, LinkedIn Ads, Google Ads, Notion, Apollo, CMS tools, Slides, ChatGPT/Claude, internal tools for analytics and automation
Why join Lyzr
This is a chance to own and scale the GTM engine for one AI product inside a fast-moving team. No channel silos. No functional handoffs. Just full-stack ownership — from idea to launch to results.
If you're done with the coordination treadmill and want to go deep on one thing that actually ships and grows — this is the role.
