Marketing Lead

About the Role

We're looking for a sharp, creative, and highly proactive Marketing Lead to join our team. This is not a traditional corporate marketing role. We want someone who is plugged into how people consume content today, understands internet culture, can keep up with trends, and knows how to use modern AI tools to move fast and create high-quality marketing output efficiently.

You'll be working in a fast-paced startup environment, helping us grow brand awareness, create engaging content, support performance marketing efforts, and experiment with new ways to reach our audience. This role is ideal for someone early in their career who is hungry to learn, excited by startups, and comfortable figuring things out quickly.

Key Responsibilities

• Create and manage marketing content across social media, email, blogs, landing pages, and other digital channels
• Use AI tools such as Claude, OpenAI, and similar platforms to produce marketing content faster and more effectively
• Support and execute SEO initiatives, including keyword research, content optimization, and improving organic visibility
• Assist with planning, launching, and optimizing paid campaigns across Google Ads and Meta Ads
• Stay on top of meme culture, social trends, and digital behavior to help keep content relevant and engaging
• Understand and market effectively to student and early-career audiences
• Work closely with the founders/team to test ideas, launch campaigns quickly, and improve performance over time
• Help with brand building, audience growth, and conversion-focused marketing initiatives
• Analyze campaign performance and suggest practical ways to improve results
• Be willing to learn, adapt, and take ownership across a wide range of marketing tasks

What We're Looking For

• 1–2 years of experience in marketing, growth, content, or digital marketing
• Comfortable using AI tools like Claude, OpenAI, ChatGPT, or similar tools as part of your workflow
• Good understanding of SEO fundamentals
• Hands-on experience with Google Ads and Meta Ads
• Strong content sense and understanding of what works online today
• Someone who understands trends, internet culture, and how younger audiences engage with content
• Strong willingness to learn and grow in a startup environment
• Comfortable working remotely and independently
• Able to move fast, take feedback well, and execute without needing too much hand-holding
• Strong written English and communication skills

Bonus Points If You

• Have worked in a startup before
• Have experience marketing to students, job seekers, or Gen Z audiences
• Have experience creating viral or trend-driven content
• Enjoy experimenting and testing different content or acquisition ideas
• Naturally, use AI tools to improve your speed and quality of work

Why This Role Is Different

This is a role for someone who wants to grow with a startup, not just manage a fixed set of marketing tasks. We care less about old-school marketing credentials and more about whether you can learn quickly, execute fast, understand the audience, and use modern tools intelligently.

If you're the kind of person who sees a trend early, knows how to turn an idea into content quickly, and wants to build in a fast-moving startup, this role is for you.