Marketing Lead

Marketing Lead – B2B Design Agency (US Market)

WFO | Full-time

About Groto

Groto is a B2B product & UX design agency working with SaaS, AI, and global enterprise clients. We already have a solid brand, case studies, and an execution team in place. What we need now is someone to bring structure, direction, and consistency to our marketing efforts.

About the Role

This is a strategic ownership role, not a hands-on execution role.

As the Marketing Lead, you will own the marketing roadmap, guide the team, and ensure that content, SEO, brand, and website efforts are aligned with business goals and actually move the needle.

You'll work closely with the founders and be accountable for marketing outcomes.

Key Responsibilities

• Own and drive the overall marketing strategy
• Set priorities across content, SEO, brand, and website
• Translate business goals into clear weekly and monthly plans
• Manage and guide the marketing team and external partners
• Review work, give direction, and raise quality standards
• Oversee content (blogs, case studies, social, emailers)
• Own SEO direction and website performance (Framer)
• Track KPIs and share regular performance updates

What We're Looking For

• 4+ years of experience in B2B, SaaS, or agency marketing
• Experience managing people or agencies
• Strong understanding of content-led growth and SEO
• Ability to think strategically and execute through others
• Comfortable working closely with founders and taking ownership

Nice to Have

• Experience with US or global clients
• Agency or services-business background

Why This Role

• High ownership and autonomy
• Direct impact on business growth
• Opportunity to build and scale a strong marketing function