This is not a social media posting gig. You will build real demand for a 10-minute home services brand across urban Indian neighborhoods. You will run campaigns, test offers, track economics, and iterate faster than anyone around you. If you think marketing is about Canva templates, this is not for you.
What You Will Own
- Plan and execute hyperlocal campaigns across housing societies, streets, and micro-zones
- Run and optimize performance marketing across Meta and Google with real budget responsibility
- Design and test offer structures, referral loops, and first-booking funnels
- Execute offline activations: pamphlets, society tie-ups, on-ground distribution
- Track CAC, conversion rates, and campaign ROI weekly every rupee accounted for
- Build launch playbooks for new hub expansions
What This Role Demands
- You must be comfortable on the ground knocking doors, talking to RWAs, distributing material
- You think in funnels, not followers
- You test before you scale every campaign starts as an experiment
- You can operate independently without constant direction
- You obsess over results, not effort
What You Walk Away With
- How to build a consumer brand from zero in a real market
- Real acquisition economics CAC, LTV, payback periods
- How offline and online growth integrate in hyperlocal businesses
- How speed and proximity create compounding demand
About Company: HOUSY is Pune's premium on-demand home cleaning service delivering professional house help in minutes. We employ trained cleaning professionals- not gig workers ensuring consistent quality and reliability. Our hub-based model enables 10-30 minute dispatch times with real-time tracking.
