Role Definition
- Brand Strategy & Product Positioning
Lead brand strategy for Alcovia and its product portfolio, ensuring cohesive messaging across all touchpoints.
Ideate and execute brand advertising campaigns that resonate with target audiences and differentiate Alcovia in the market.
Develop and launch data-driven GTM strategies for new products/features, including pricing, positioning, and channel selection.
Collaborate with product and sales teams to ensure seamless cross-functional execution.
- Social Media & Thought Leadership
Own social media strategy across platforms (Instagram, LinkedIn, Twitter/X), overseeing the end-to-end process from content ideation to performance tracking.
Manage agency partnerships to co-produce high-impact organic and paid Reels, ensuring brand alignment and creative excellence in short-form video.
Lead in-house content creation, specifically living and breathing Instagram trends to produce native IG content and Reels that drive engagement.
Position Alcovia and its team as industry thought leaders through curated LinkedIn content, podcasts, and strategic media outreach.
Lead PR efforts, including securing media coverage, managing podcast appearances, and building relationships with journalists/influencers.
Craft compelling narratives to amplify Alcovia's mission and product value.
- Personal Branding for Alcovians
Architect a framework to elevate the personal brands of Alcovia's leadership and team members, aligning with the company's vision.
Provide training and resources to enable consistent, authentic storytelling.
- Market Research & Consumer Insights
Conduct qualitative/quantitative research to understand current users, prospects, and churned customers.
Translate insights into actionable product and marketing recommendations.
- Digital Marketing Excellence
Drive cohort-level customer acquisition and retention via SEO, SEM, email marketing, and paid advertising (Meta, Google, etc.).
Optimize campaigns using metrics like CAC, CLTV, and ROI.
- Process Building & Team Leadership
Establish clear processes for regular check-ins, performance reviews, and cross-team collaboration.
Foster a culture of accountability, agility, and continuous improvement within the marketing team.
About Company: Alcovia is on a mission to build an exclusive community of 100 top students from grades 6-10. We aim to create an environment where students can inspire and motivate each other. These students are trained by today's leaders to become tomorrow's changemakers and mentored by professionals to explore their passions and pursue careers aligned with their strengths. Currently operational in NCR, we are seeking students who fit one of these categories: high achievers excelling in both academics and extracurriculars; high ambition, enthusiastic students in need of direction to focus their energy; and high potential students with strong aptitude who require motivation to unlock their full capabilities.
