Marketing Intern - Mumbai Based

Company Description Volody is a global provider of AI-powered Contract Lifecycle Management (CLM) software that helps businesses and legal professionals digitize and automate their contract processes. Its configurable, easy-to-use platform centralizes scattered contracts from multiple repositories into a single, searchable system, turning legacy documents into strategic assets. The smart CLM tool enables users to track renewal dates, obligations, and terms, and proactively identify risky clauses while streamlining workflows and supporting digital signatures. Organizations using Volody can accelerate contracting by up to 70% and reduce administrative costs by more than 35% through its cloud-based solution. Founded by experienced finance and legal professionals who have led global corporations, Volody is dedicated to transforming how contracts are managed.

Role Description: The Marketing Intern role at Volody is a full-time, on-site position based in Mumbai. The intern will support the marketing team in executing campaigns, assisting with content creation, and coordinating digital marketing activities across channels. Daily responsibilities include conducting market research, analyzing customer and competitor data, and helping develop marketing materials and presentations. The role also involves collaborating with sales and customer-facing teams to understand client needs, participating in events or outreach initiatives, and maintaining accurate records of marketing activities and performance metrics. The intern will gain exposure to SaaS and B2B technology marketing while contributing to brand awareness and lead-generation efforts.

Qualifications

• Strong Communication and Customer Service skills to interact effectively with internal teams and prospects.
• Ability to conduct Market Research and interpret findings to support marketing initiatives.
• Understanding of Marketing Strategy and basic Sales concepts to assist in campaign planning and execution.
• Interest in digital and content marketing, with the ability to learn tools such as CRM platforms and marketing automation software.
• Pursuing or having recently completed a degree in Marketing, Business, Communications, or a related field.
• Comfort with data analysis and basic proficiency in office productivity tools (e.g., spreadsheets, presentations).
• Proactive, organized, and able to manage multiple tasks in a fast-paced environment.
• Enthusiasm for technology and SaaS products; prior internship or project experience in marketing is an advantage.

Core Responsibilities:

Search Engine Optimization:

• Conduct keyword research targeting high-intent B2B SaaS, contract management, and legal tech search terms to guide content creation.
• Perform on-page SEO optimization for blogs and landing pages, including meta tags, URL structures, header tags, and internal linking strategies.
• Monitor keyword rankings and organic traffic performance using Google Search Console, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs).
• Assist in identifying content gaps and competitor keywords to improve Volody's search engine visibility and domain authority.

Graphic Design & Visual Communication:

• Design visual assets for social media posts, blog headers, digital ads, and email templates using tools like Canva, Figma, or Adobe Creative Cloud.
• Assist in formatting B2B sales collateral, product one-pagers, presentation pitch decks, and whitepapers to ensure brand consistency across touchpoints.
• Create simple infographics, charts, and visual summaries to translate complex SaaS and AI features into digestible visual content.

Content Strategy & Creation:

• Support the maintenance of the content marketing calendar, ensuring consistent publishing across channels.
• Draft short-form content for social platforms (especially LinkedIn) and long-form content, such as blog posts, case study drafts, and product updates.
• Repurpose core assets (e.g., webinars, ebooks, case studies) into bite-sized content pieces like carousel posts, quote cards, and social snippets.
• Track content engagement metrics to evaluate performance against buyer personas and refine messaging topics.

Email Marketing & Automation:

• Draft, build, and schedule email campaigns, including monthly newsletters, product feature announcements, and event invitations.
• Assist with basic list management, contact segmentation, and hygiene within the CRM/marketing automation platform (e.g., HubSpot, Mailchimp, or Zoho).
• Monitor campaign health by tracking metrics such as open rates, click-through rates (CTR), bounce rates, and unsubscribes to suggest campaign improvements.