Marketing Intern

Company Description

Avlock International India Private Limited is a leading global manufacturer and distributor of industrial fastening solutions, metal-to-metal sealing and flow control technology, and architectural hardware. As an Indo–South African joint venture, the company holds ISO 9001:2015 certification for manufacturing and supplying rivets and installation tools, and is an RDSO-approved supplier for railways and an IATF 16949-approved sealing solution provider for the automotive industry. Avlock partners with renowned international brands such as SFC Koenig (Switzerland), Honsel (Germany), Simmond Marshalls, and Hillaldam. The company serves a wide range of sectors including automotive, electronics, electrical, whitegoods, railways, bus body building, agricultural equipment, solar, power, mining, and other manufacturing industries. This diverse customer base offers team members broad exposure to industrial applications and market segments.

Department: Marketing & Communications

Experience: Fresher (0 years)

Employment Type: Full-time

Working Days: Monday to Friday

Qualification: Graduate or pursuing final year of graduation in Marketing, Business Administration, Mass Communication, Engineering, or any other relevant discipline.

About the Role

We are looking for motivated and detail-oriented Marketing Interns to join our team at Avlock India. The role primarily focuses on Account-Based Marketing (ABM), lead generation, digital outreach, and market research within the B2B industrial and manufacturing sector.

Candidates from both technical and non-technical backgrounds are welcome to apply. However, a strong interest in engineering, industrial products, and their applications is essential, as our products involve technical specifications and application-specific solutions.

Roles & Responsibilities

1. Account-Based Marketing (ABM) & Lead Generation

• Assist in identifying and researching target companies, industries, and potential customers.
• Execute targeted outreach campaigns through cold emails, LinkedIn, and WhatsApp.
• Build and maintain prospect databases for targeted marketing campaigns.
• Track campaign responses, follow-ups, and lead generation activities.

2. Market & Competitor Research

• Research competitors, their products, and their applications across industries.
• Identify new product applications and potential business opportunities by studying competitor offerings and target industries.
• Maintain competitor information and market research databases.

3. CRM Management & Vendor Coordination

• Assist in maintaining accurate marketing enquiries and lead records in the CRM software.
• Track CRM improvement requirements, pending issues, and change requests.
• Coordinate with the CRM software vendor to communicate requirements, follow up on pending changes, and support the implementation of approved improvements.

4. Marketing Support

• Assist in creating content for LinkedIn, email campaigns, and WhatsApp communication.
• Support the preparation of marketing presentations, brochures, and other promotional materials.
• Maintain campaign trackers and assist in preparing basic marketing performance reports.

Required Skills & Competencies

• Strong interest in marketing, lead generation, and digital outreach.
• Interest in engineering, industrial products, and understanding their applications.
• Good written and verbal communication skills.
• Basic knowledge of MS Excel, Word, and PowerPoint.
• Good research, data management, and analytical skills.
• Attention to detail, with good follow-up and coordination skills.
• Willingness to learn new tools, including CRM software.
• Proactive attitude and ability to work independently as well as in a team.

Preferred Qualifications

• Graduate or final-year student in Marketing, Business Administration, Mass Communication, Engineering, or any relevant discipline.
• Basic knowledge of LinkedIn, email marketing, digital marketing, or CRM tools will be an advantage.
• An interest in understanding technical products and identifying their applications across industries will be an added advantage.

How to Apply

Interested candidates may share their resumes at [Confidential Information]