Marketing Intelligence Analyst

About Medhavi Skills University:

Medhavi Skills University (MSU) is a government-notified private skills university established under a State Act in Sikkim, dedicated to promoting quality skill education and entrepreneurship integrated with higher education. As a pioneering institution in the convergence of the skilling ecosystem with higher education, MSU aligns with the National Education Policy, 2020 (NEP 2020). Recognized by the UGC and established in 2021, MSU collaborates with industries and Skill Development Institutes to offer work-integrated courses, embedding on-the-job internships and training within the curriculum. MSU is a recognized Awarding Body under the National Council for Vocational Education & Training (NCVET) and is empanelled with the Directorate General of Training (DGT). As an anchor university partner with the National Skill Development Corporation (NSDC) and the Project Management Unit (PMU) of NSDC International, MSU is committed to preparing youth for the future workspace by co- working with industry partners to design and implement demand-driven programs.

For more information, visit https://www.msu.edu.in/

About MSU WISE:

Medhavi Skills University (MSU) has launched the WISE initiative to enhance employability and support job creation by equipping individuals with industry-relevant theoretical knowledge and on the-job training. This initiative fosters collaborative efforts between MSU and various industries, creating a mutually beneficial relationship. Through the concept of Industry as Campus, students gain a competitive edge by acquiring practical skills directly from industry experts. For industries, this partnership results in better employee retention, reduced attrition rates, and increased productivity. By collaborating with over 100+ industry and skill partners, including prominent names like NIFD Global, IHG, AEQUS, iACE, AIHBA, WLRS Ireland, NHQ Studios, B4M Entertainments, and IGJ, MSU is making significant strides towards closing the skill gap. This approach not only enhances employability but also promotes entrepreneurship across diverse sectors, ultimately contributing to a skilled and capable workforce.

For more information, visit https://msu.edu.in/wise/

Role Overview:

We're seeking a data-savvy Market Research & Pre-Sales Analyst to power our B2B growth team. This hybrid role blends pre-sales support with deep market research to generate actionable insights, mini reports, and account intelligence for demand generation and ABM campaigns. Ideal for an MBA graduate with strong analytical skills, business acumen, and hands-on experience with research tools and spreadsheets.

Key Responsibilities:

Conduct in-depth secondary research across target industries and accounts.

Create ABM-focused mini-reports with company profiles, org charts, and insights.

Build and maintain clean lead lists using tools like Apollo, Sales Navigator, ZoomInfo.

Support GTM teams with stakeholder maps, segmentation, and opportunity analysis.

Extract data from public sources and convert it into concise, actionable briefs.

Manage and analyse data in Excel and Google Sheets.

Contribute to campaign strategy by identifying decision-makers and market trends.

Web/Data scraping using in-demand AI tools to gather market intelligence

Qualifications:

MBA in Marketing, Strategy, Analytics, or related field.

0-2 years in market research, Lead Generation, pre-sales, or business analysis.

Strong analytical thinking, report writing, and business understanding.

Proficient in tools like ZoomInfo, Apollo, Sales Navigator, etc.

Excellent with Excel/Google Sheets and stakeholder communication.

Preferred Skills:

Experience with ABM, lead enrichment, and data scraping tools.

Understanding of B2B buyer journeys and marketing automation platforms (e.g., HubSpot, Zoho).

Familiarity with data compliance norms (e.g., GDPR). Key Skills: Market Research, Pre-Sales Support, Strategic Analysis, Account-Based Marketing, Business Research, Secondary Research, Data Scraping, Lead Generation, Excel & Google Sheets, Go-to-Market Strategy, Insight Reporting, B2B Marketing.