We're hiring a Marketing Head for a high-growth B2B SaaS company. Reporting directly to the CEO, you will own the end-to-end marketing function, driving business growth through strategic marketing, GTM execution, brand building, and demand generation.
Key Responsibilities
- Define and execute the overall marketing strategy aligned with business and revenue objectives.
- Build and scale GTM strategies, including new market expansion, ICP validation, and vertical-specific marketing plans.
- Own product positioning, messaging, competitive differentiation, and pricing/packaging strategy.
- Drive demand generation through SEO, content, paid marketing, ABM, digital campaigns, events, and partnerships.
- Develop and execute customer marketing initiatives, including customer engagement, feature launches, upsell, and cross-sell campaigns.
- Lead brand strategy, thought leadership, PR, and integrated marketing campaigns to strengthen market presence.
- Build, optimise, and scale marketing operations, including CRM, marketing automation, analytics, attribution, and channel-level KPI reporting.
- Track and improve marketing performance through data-driven decision-making, with clear ownership of pipeline, revenue, CAC, ROI, and other key marketing metrics.
- Build, mentor, and scale a high-performing marketing team while defining the organisation structure to support business growth.
- Partner closely with Sales, Product, Customer Success, and Leadership to ensure seamless GTM execution and a consistent customer experience.
Requirements
- 8+ years of overall marketing experience.
- Proven experience marketing to mid-market and enterprise customers.
- Strong expertise in GTM strategy, product marketing, brand building, demand generation, and growth marketing.
- Demonstrated success in building and leading high-performing marketing teams.
- Hands-on leader with the ability to balance strategic thinking and execution.
- Strong analytical mindset with experience owning marketing KPIs tied to pipeline and revenue.
- Experience launching new geographies or building GTM motions from scratch is highly preferred.
- Excellent executive stakeholder management and cross-functional collaboration skills.
