Marketing Head- Real Estate

Position- Marketing Head

Reporting to- Director

Experience- 15+ yrs

Education- Any Graduate/ MBA

Key Responsibilities

1. Strategic Planning

Develop and execute comprehensive marketing strategies aligned with business objectives

Plan project-wise marketing campaigns (residential/commercial)

Identify market trends, customer preferences, and competitor strategies

2. Brand Management

Build and strengthen the company's brand presence across platforms

Ensure consistent brand messaging and positioning

Manage PR, corporate communication, and media relations

3. Digital Marketing & Lead Generation

Oversee digital campaigns including Google Ads, SEO, SEM, and social media marketing

Drive lead generation through online and offline channels

Monitor campaign performance and optimize ROI

4. Project Marketing

Plan and execute launch campaigns for new real estate projects

Coordinate with sales teams for site visits, events, and promotions

Develop marketing collaterals like brochures, presentations, and advertisements

5. Vendor & Agency Management

Manage relationships with advertising agencies, digital partners, and media houses

Negotiate contracts and ensure timely delivery of campaigns

6. Budget Management

Prepare and manage the marketing budget

Ensure cost-effective allocation of resources and maximum ROI

7. Market Research & Analytics

Conduct market surveys and customer analysis

Track campaign effectiveness and generate performance reports

Use data-driven insights for decision-making

8. Team Leadership

Lead and mentor the marketing team

Set performance goals and KPIs

Foster innovation and creativity within the team

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