Key Responsibilities
- 0→1 Marketing Ownership
- Build and scale the marketing function from scratch
- Define marketing vision, strategy, and roadmap
- Set up processes, tools, and team structure
- Demand Generation & Growth
- Drive end-to-end demand generation across:
- Digital, performance marketing, content, SEO/SEM, outbound
- Build scalable growth engines with strong ROI focus
- Partner with Sales to drive pipeline and revenue
- Brand & Positioning
- Own brand positioning, messaging, and storytelling
- Build strong brand presence across channels
- Lead PR, thought leadership, and employer branding
- Team Building & Leadership
- Hire, mentor, and scale the marketing team
- Build a performance-driven, data-first culture
- Collaborate closely with Product, Sales, and Leadership
- Analytics & Performance
- Define KPIs and track marketing performance
- Optimize campaigns using data insights
- Improve CAC, conversion rates, and ROI
Required Skills & Experience
Core Experience
- 10+ years of marketing experience
- Proven experience in 0→1 marketing build and scaling
- Strong background in SaaS / B2B / product startups
- Demonstrated success in driving growth and pipeline
Functional Expertise
- Demand generation & performance marketing
- Content, inbound & outbound marketing
- SEO / SEM, social media, email marketing
- Brand building and GTM strategyLeadership Skills
- Experience building and leading marketing teams
- Strong stakeholder management (Founders, Sales, Product)
- Strategic thinking with hands-on execution ability
Good-to-Have
- Experience with tools like HubSpot, Marketo, etc.
- Exposure to AI / tech products
- Startup or high-growth environment experience
Skills: ppc,startup,saas,end to end marketing,marketing head,social media marketing,b2b saas,team handling
