A leader in the Healthcare & Hospital Services sector focused on inpatient and outpatient care, clinical services, and integrated patient experience. We operate in a fast-paced hospital environment where growth depends on differentiated brand positioning, high-conversion patient acquisition, and strong physician and referral partner engagement. This role is India-based and fully on-site.
Primary Title: Head of Marketing Hospitals
Location: India | On-site
Role & Responsibilities
- Develop and execute a comprehensive marketing and brand strategy for one or multiple hospital facilities to drive occupancy, specialty service lines, and outpatient volumes.
- Design and run high-impact patient-acquisition campaigns across digital, offline, and referral channels; optimise conversion funnels and reduce cost-per-acquisition.
- Own physician and stakeholder engagement programsbuild referral pipelines, CME initiatives, and strategic partnerships with clinics, insurers, and community organisations.
- Lead the marketing P&L: set budgets, select and manage agencies/vendors, and deliver measurable ROI against revenue and occupancy targets.
- Implement a data-driven performance frameworkdefine KPIs, manage dashboards, and run continuous experimentation (A/B testing, channel mix) to scale what works.
- Build, mentor, and scale a multi-disciplinary marketing team covering digital, content/PR, events, CRM, and analytics.
Skills & Qualifications
Must-Have
- Healthcare Marketing
- Hospital Brand Management
- Patient Acquisition
- Digital Marketing
- CRM
- Marketing Analytics
Preferred
- Physician Engagement
- Programmatic Advertising
- Insurance/TPA Partnerships
Benefits & Culture Highlights
- Opportunity to shape end-to-end marketing for high-impact clinical services with clear business KPIs.
- Autonomy to build a modern, data-first MarTech stack and a high-performing team.
- Collaborative, outcome-focused environment with regular leadership exposure and career growth for senior marketing leaders.
Skills: healthcare marketing,marketing analytics,crm,partnerships,digital marketing
