Marketing Head

Key Responsibilities:

• Develop and own the overall marketing strategy aligned with company goals.
• Build, lead, and mentor a high-performing marketing team across digital, content, brand, product marketing, and communications.
• Oversee brand positioning, messaging, and voice across all channels.
• Lead demand generation campaigns to drive qualified leads and customer engagement.
• Collaborate with Sales, Product, and Customer Success teams to align marketing strategies.
• Manage the marketing budget and allocate resources effectively.
• Define and analyze key metrics (e.g. ROI, CAC, CLV, MQLs) to track performance and optimize campaigns.
• Drive PR, media relations, and thought leadership initiatives.
• Oversee digital marketing strategy including SEO/SEM, paid media, email, and social.
• Lead go-to-market strategies for new product launches and feature updates.

Requirements:

• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
• 8–12+ years of progressive marketing experience, with at least 3 years in a leadership role.
• Strong experience in B2B or B2C marketing (specify depending on your business).
• Proven ability to lead teams and deliver results in a fast-paced environment.
• Hands-on knowledge of CRM, marketing automation tools (e.g. HubSpot, Marketo), and analytics platforms (e.g. Google Analytics, Tableau).
• Exceptional communication, analytical, and strategic thinking skills.