Marketing Head - D2C

Job Position: Marketing Head (Brand, Creative & Campaigns)

Experience - 6-12Years

Role Overvie

wFraganote is building a modern, accessible luxury fragrance brand

.We are looking for a Marketing Head who can build desire through design, storytelling, an

dcampaigns — someone who can transform the brand into a distinct, aspirational, and highl

yrecognizable brand world

.This is a creative-first leadership role. You will define how Fraganote looks, feels, and shows u

pacross every touchpoint

.
Brand Identity & Design Langua

geDefine and evolve visual identity and brand codes. Ensure consistency and premium output acrossall touchpoint

s.
Campaign Strategy & Execut

ionLead high-impact campaigns. Shift from always-on posting to campaign-led storytelli

ng.
Content Direction & Creative Con

trolReplace random UGC with curated, brand-led content. Build a signature content st

yle.
Storytelling & Narrative Develo

pmentCraft strong narratives around mood, identity, and aspira

tion.
Social Media as a Brand Pl

atformBuild a cohesive, high-recall social presence focused on aspir

ation.
Creative Production & Art Di

rectionLead shoots and creative production with premium quality

output.
Retention (Content-Led A

pproach)Build editorial-style communication across email and W

hatsApp.
Collaboration with Gr

owth TeamEnsure brand consistency across performance

channels.
Team

LeadershipLead creative teams and maintain high standards of taste and

execution.
What Success

Looks LikeDistinct brand identity, strong recall, premium perception, and aspirational p

ositioning.

Who You Are6–12 years experience in brand/creative roles. Strong sense of design, storytelling

, and luxury

positioning.
No

n-NegotiablesQuality over volume. Consistency and restraint. Strong br