Marketing & Growth Specialist

What are we looking for:

• Location: Remote (Office Location – Mumbai)

• Experience: 4 - 6 years

• Job Type: Marketing & Growth Specialist

• Working days : 5 Days

Role Overview:

We are looking for a Performance Marketing & Growth Specialist primarily in D2C / marketplace and ecommerce who combines strong hands on media expertise with sharp analytical thinking and a genuine growth mindset. You will be responsible for turning media investment into measurable business outcomes across the acquisition funnel traffic, conversions, revenue, customer acquisition and ROAS.

This is not a campaign-monitoring role. We are looking for someone who can independently launch and manage campaigns, diagnose performance problems, build hypotheses, run experiments, interpret data and make clear recommendations on where the next rupee of marketing investment should go.

What you will own:

Acquire & Scale - Plan, launch, manage and optimise performance campaigns across Google Ads, Meta and relevant paid channels, with a focus on efficient customer acquisition and revenue growth.

Drive Growth - Identify opportunities to improve CAC, ROAS, conversion rate, revenue and overall marketing efficiency across the full acquisition funnel.

Diagnose Performance - Go beyond platform metrics to identify whether performance changes are driven by audience, creative, product, pricing, landing page, funnel, tracking or channel-mix issues.

Experiment & Learn - Design and execute structured tests across audiences, creatives, offers, landing pages, bidding strategies and campaign structures; document learnings and scale what works.

Measure & Attribute - Build reliable reporting across channels and funnels, reconcile platform data with business outcomes, and use attribution insights to guide budget allocation.

Improve Measurement - Work with analytics, product and technology teams to maintain accurate tracking across Pixel/CAPI, GA4, conversion events and product feeds.

Spot Market Opportunities - Monitor competitor activity, category trends and changing consumer behaviour to inform acquisition and growth strategies.

Technical & Functional:

• Strong expertise in Paid media and marketing automation

• Hands-on experience with Google Ads, Meta Ads, Demand Side Platforms (DSP), Google Analytics, Adobe Analytics or MixPanel.

• Experience in working with Pixel/CAPI, GA4, Google Merchant Center.

Data, Analytics & Reporting

• Establish robust reporting frameworks and dashboards across channels and funnels.

• Track and analyze key KPIs including traffic, leads / conversions, revenue, lifetime value, and ROI.

• Drive attribution modeling and insights for smarter budget allocation and strategy refinement.

• Present actionable insights and performance reviews.

• Data-driven mindset with strong analytical and problem-solving skills

• Strong analytical thinking: you can diagnose performance issues and build a test plan, not just optimise.

• Continuously monitor competitor activities and market dynamics to inform strategy adjustments.

Why Join us:

• Opportunity to work on performance-led growth initiatives.

• Exposure to advanced analytics and data-driven marketing strategies.

• Collaborative environment focused on innovation and measurable impact.