Job Description

Marketing & Growth Intern

Company: Xambaaz.com

Role: Marketing & Growth Intern

Location: Remote / Work from Home

Duration: 3–6 months

Type: Internship

Stipend: Performance-based / As per discussion

About Xambaaz

Xambaaz is an AI-powered learning and quiz platform that helps students from Classes 8–12 prepare for their CBSE board examinations and competitive entrance exams through smarter practice.

Our platform combines adaptive quizzing, exam-like practice, performance analytics, concept revision, and an AI-powered learning assistant called Genie to help students identify gaps and improve their understanding.

We are building a more engaging and personalised learning experience for students. Join us to help take Xambaaz to more students and parents across India.

The Role

We are looking for a proactive, creative, and data-driven Marketing & Growth Intern who can help drive awareness, user acquisition, engagement, and organic growth for Xambaaz.

This is an opportunity to work directly with the founder and gain hands-on experience in growth marketing, content strategy, social media, SEO, community building, and growth experimentation at an early-stage EdTech startup.

You will not just create content or schedule posts. You will help experiment with different ways to attract students and parents, convert visitors into users, and encourage students to use Xambaaz regularly.

Key Responsibilities

1. Social Media & Content Marketing

Plan and execute content for Instagram, YouTube Shorts, and other relevant platforms.
Develop creative posts, carousels, reels, and short-form video ideas for students and parents.
Identify trending education topics, examination-related conversations, and content opportunities.
Use AI tools to improve content creation, research, and production efficiency.
Track content performance and optimise based on reach, engagement, shares, and clicks.

2. Growth Marketing & User Acquisition

Identify innovative, low-cost ways to acquire new users organically.
Design growth experiments to increase website visits, student registrations, and quiz participation.
Explore referral programmes, student ambassadors, online communities, and word-of-mouth initiatives.
Help develop campaigns around board preparation, entrance examinations, daily challenges, and Olympiads.
Analyse the user journey and suggest ways to improve visitor-to-registration and registration-to-active-user conversion.

3. SEO & Website Growth

Research keywords that students and parents use when searching for study materials, practice questions, and exam preparation resources.
Support SEO initiatives, including content briefs, on-page optimisation, and educational blog content.
Identify relevant online communities, education platforms, and websites for potential partnerships and backlinks.
Monitor organic traffic and keyword performance.

4. Analytics & Experimentation

Track key marketing metrics using tools such as Google Analytics 4, Search Console, and platform analytics.
Prepare simple weekly performance reports.
Identify what is working, what is not, and what should be tested next.
Use data and user feedback to recommend improvements in acquisition, engagement, and retention.

Who Should Apply

Students pursuing or recently completing a degree in Marketing, Business, Communications, Media, or a related field.
Individuals with a strong interest in digital marketing, growth hacking, startups, and EdTech.
Creative thinkers who understand social media trends and what makes content engaging and shareable.
Candidates comfortable experimenting with AI tools for content creation, research, and marketing.
Self-starters who can take ownership of tasks and work independently in a remote environment.
Candidates who enjoy working with numbers, analysing results, and learning from experiments.

Prior internship experience is an advantage, but not mandatory. We value initiative, creativity, curiosity, and execution over formal qualifications.

Tools You May Work With

Canva and CapCut for creative content.
ChatGPT, Gemini, or other AI tools.
Instagram, YouTube, and other social media platforms.
Google Analytics 4 and Google Search Console.
Basic SEO and keyword research tools.

What You Will Gain

Hands-on experience in building and growing an early-stage EdTech startup.
Direct mentorship and exposure to the founder.
Practical experience across growth marketing, SEO, content, analytics, and user acquisition.
The opportunity to propose and execute your own growth experiments.
A portfolio of real campaigns and measurable business outcomes.
An internship certificate and a potential opportunity for a longer-term role based on performance and business requirements.

How Success Will Be Measured

Your performance will be evaluated on meaningful outcomes, including:

Growth in relevant audience reach and engagement.
New student registrations and active users acquired through marketing initiatives.
Improvement in website conversion and organic discovery.
Quality and consistency of content execution.
Initiative, experimentation, and the ability to turn insights into action.

How to Apply

Send your resume along with a short note answering these questions:

Why are you interested in marketing and growth at an EdTech startup
If you had to get 500 students to try Xambaaz without spending on ads, what would you do
Share one social media campaign, reel, or growth initiative you admire and explain why it worked.

Apply at: [Confidential Information]

Website: https://xambaaz.com