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Incerro

Marketing Generalist

2-5 Years
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Job Description

About the Role

We're looking for aMarketing Generalistwith a strong foundation inSEO, content marketing and digital growth. This role ismarketing-first, with deep ownership of content performance and visibility.

You'll work closely with founders and product teams to ensure our content is discoverable, relevant, and conversion-focused.

Responsibilities

  • Own and executeSEO-driven content marketingacross website, blogs and landing pages
  • Perform keyword research, content planning and on-page SEO optimization
  • Create, edit, and publish high-quality content for:

Blogs and long-form articles

Website pages and landing pages

LinkedIn posts and marketing updates

Case studies, brochures, and one-pagers

  • Track and improve content performance using SEO and analytics tools
  • Ensure consistency in brand voice, messaging and positioning
  • Repurpose content across formats
  • Execute digital marketing initiatives across LinkedIn and other relevant channels
  • Support sales with marketing assets such as pitch decks, proposals, and follow-up material
  • Assist with light prospect research, outreach coordination, and CRM updates

Must-Have Skills & Experience

  • 25 years of experiencein marketing and content roles
  • Hands-on SEO experience(on-page, basic technical SEO, content optimization)
  • Proven ability to write clear, structured, and business-focused content

Experience working with:

Google Search Console, Google Analytics (GA4)

Keyword research tools (Ahrefs, SEMrush, Ubersuggest, or similar)

CMS platforms (Sanity, WordPress, Webflow, or similar)

  • Strong understanding of content performance metrics and funnels
  • Ability to work independently in a fast-paced startup environment

Good to Have

  • Experience in B2B, SaaS, AI or technology services
  • Exposure to basic performance marketing or paid campaigns
  • Experience with sales enablement or proposal creation

Why Join Us

  • Marketing-first role with real ownership
  • Direct impact on visibility, demand and growth
  • Close collaboration with founders and leadership
  • Clear growth path into aMarketing Lead / Growth role

More Info

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About Company

Job ID: 137380517