Job Description
Job Title: Marketing Generalist
Location: Sector 62, Gurgaon
Department: Marketing
Job Type: Full-time
Experience: 2 to 3 years of experience in the Marketing
Salary: 30,000 to 35,000 CTC
Apply Now: https://forms.gle/u5hdczjbbdxUkczEA
About Us:
At Enlog, we are redefining energy management with innovative technology that helps businesses and communities reduce energy waste and embrace sustainable practices. As a vibrant startup, we offer a dynamic work culture, meaningful learning experiences, and the opportunity to contribute to a greener planet.
About the Role:
We're looking for a creative, data-driven, and forward-thinking Marketing Executive to join our growing team. In this role, you'll be responsible for developing and executing high-impact marketing strategies that drive brand awareness, generate quality leads, and boost ROI. You'll collaborate across departments to align campaigns with business goals and customer needs.
Key Responsibilities:
Design and implement end-to-end marketing strategies (digital & traditional) that support business objectives
Conduct thorough market research to identify trends, competitor strategies, and new opportunities
Plan and execute SEO & SEM strategies to improve website visibility and organic traffic
Manage and optimize paid campaigns across Google Ads and Meta Ads (Facebook & Instagram)
Drive lead generation efforts across multiple channels, focusing on quality over quantity
Analyze marketing data (campaign performance, web analytics, lead conversion, etc.) and use insights to optimize performance
Collaborate with content, design, and product teams to create impactful campaigns and assets
Stay up-to-date with the latest marketing trends and tools
Required Skills & Qualifications:
Proven experience as a Marketing Executive or similar role
Hands-on experience with SEO & SEM tools (e.g., Google Analytics, SEMrush, Ahrefs, etc.)
Proficiency in managing Google Ads and Meta Ads platforms
Strong research and analytical skills
Solid understanding of lead generation funnels and performance marketing
Excellent communication, project management, and collaboration skills
Bachelor's degree in Marketing, Business, or related field (preferred)
Bonus Points:
Experience with email marketing tools and CRM systems
Knowledge of A/B testing and conversion rate optimization (CRO)
Previous work in B2B or SaaS environments
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