Marketing Executive - West Bengal

• Key Role of Referral Market Access to have Sales and Presentation Skills (communication/selling efficiency)
• Referral Sales to meet all Key Doctors / Nursing Home / Clinics / Diagnostic Services for services on day to day basis / regular on periodic and report the same in Saneforce.
• Sales Skills / Problem Solving Skills / Managerial Skill settings / Product Wise Training on Speciality wise to focus on Head & Neck Cancer / Brain Cancer / Breast Cancer / Gastrointestinal Cancer / Gynaecological Cancer / HIPEC / Ortho Oncology / Uro Oncology / Medical Oncology / Haemato Oncology / Radiation Oncology / Radiology / Others / SRS/ SRT/V-MAT/SBRT / TARE / PET CT /Neuro Oncology
• Explore and Identify New potential territories to expand business in Bangalore and Peripheral Regional Markets.
• Conceptualize new initiatives for increasing sales and top of mind recall potential patients/customers and to leverage the Cytecare Hospital Brand.
• Identify new markets, engagements, and specialty areas to drive future business growth in the Northeast region.
• Identify key sources of business and translation/allocation of targets to the sources i.e. Doctor marketing/referrals
• Manage the profitability of the Hospital by ensuring Sales expenses are commensurate with the turnover achieved (ROI)
• Monitor the day-to-day operations , so that business and sales practices are conducted with great professionalism and integrity.
• Develop and manage the fiscal budget related to sales activities. Develop and execute plans within allocated budget. Ensure expenses remain within budgetary guidelines
• Gather market intelligence with respect to services offered and their pricing by competitor hospitals and apprise the management of the same in a timely manner. Propose appropriate corrective action as necessary
• Master Doctors Data Management to be maintained 1) Quarterly updation of Referral Doctor Master data base 2) Active Referral Doctors - Effective Coverage 3) Execution Planners followed to convert Referral Drs - C / B / A / S
• Health Care Facilities Tie ups and Nursing Home Diagnostics.
• Conceptualize and implement various direct sales initiatives to reach customers directly. Organize the OTO / RTM / CAMP / OPD / CME / CONFERENCES / LIVE WORKSHOP / TRAINING VC at OT / Hospital Tour / Associate Hospital Tie-ups / Associate Doctors tie-ups / periodically with ROI Updates.
• Periodically analyzing MIS reports to draw inferences, trends and inputs to be used for marketing. Analyze advertising and marketing spends to ensure marketing budgets are utilized effectively
• Follow the Process of Medical Service Payouts / MOUs / Thanking Letter and update on Time
• Coordination and hand holding Patient Care / Services and feedback to referral doctors on day-to-day basis
  
  

Analyzing Competitor Activities engaged to capture Market Share with Cytecare Hospital.

Qualifications

MBA Marketing

Must have skills

• Passion for Excellence
• Results Orientation
• Communication Skills
• Customer Focus
• Integrity & Ethics
  
  

Good to have skills

• Building Relationships
• Leadership & Influencing
• Functional Expertise