Marketing Executive

Job Summary

The Marketing Executive is responsible for supporting the planning, coordination, and execution of marketing initiatives across PestBusters, PestMan, and other group brands. The role involves managing digital marketing activities, creating engaging content, coordinating promotional campaigns, and maintaining brand consistency across various platforms.

The incumbent will work closely with internal stakeholders and external vendors to enhance brand visibility, generate leads, and support business growth through effective marketing activities.

Job Description

• Assist in the planning, coordination, and execution of online and offline marketing campaigns to support the business objectives of PestBusters, PestMan, and other group brands.
• Create and manage engaging content for social media platforms, websites, email marketing, and other digital channels to enhance brand awareness and customer engagement.
• Support the implementation and monitoring of Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) activities to improve online visibility and generate quality leads.
• Assist in managing digital advertising campaigns through platforms such as Meta Ads Manager and Google Ads, including monitoring campaign performance and preparing reports.
• Develop and coordinate marketing materials, including brochures, flyers, posters, presentations, promotional materials, and digital advertisements.
• Maintain and regularly update company websites, social media accounts, online business listings, and other digital platforms to ensure accurate and relevant information.
• Monitor and respond to online enquiries, comments, and reviews where required, ensuring timely follow-up with the relevant departments.
• Conduct market research and competitor analysis to identify industry trends, customer preferences, and potential marketing opportunities.
• Track and compile marketing performance data, including website traffic, social media engagement, lead generation, and campaign effectiveness.
• Assist in preparing regular marketing reports and provide recommendations to improve campaign performance.
• Coordinate with external vendors, designers, printers, and advertising agencies to ensure timely delivery of marketing materials and campaigns.
• Support the Sales and Operations teams by preparing marketing collaterals, promotional materials, and other resources for business development activities.
• Monitor online and print platforms such as GeBIZ, TenderBoard, and relevant industry publications for potential business opportunities and market developments.
• Assist in organizing and coordinating company events, exhibitions, roadshows, promotional activities, and other marketing initiatives.
• Ensure all marketing materials and communications are aligned with the Company's branding guidelines and corporate identity.
• Maintain proper records of marketing materials, campaign activities, vendor quotations, and related documentation.
• Assist in tracking marketing expenses and coordinating purchase requests, invoices, and payments within the approved budget.
• Stay updated on emerging digital marketing trends, tools, and best practices, and suggest improvements to existing marketing activities.
• Work closely with internal stakeholders to coordinate marketing initiatives and ensure timely completion of assigned tasks.
• Perform other marketing-related duties and ad hoc assignments as required by Superior.

Job Requirements

• Diploma or Degree in Marketing, Business Administration, Mass Communications, Digital Marketing, or a related discipline.

• Minimum 1-2 years of relevant experience in marketing, digital marketing, or a similar role. Fresh graduates are welcome to apply.

• Hands-on experience in managing social media platforms, digital marketing campaigns, and content creation.

• Basic knowledge of SEM, SEO, Google Ads, Meta Ads Manager, and Google Analytics.

• Proficient in Microsoft Office applications and design tools such as Canva or Adobe Creative Suite.

• Good understanding of digital marketing performance metrics, including lead generation, engagement rates, conversion rates, and cost per lead.

• Strong written and verbal communication skills, with the ability to develop engaging marketing content.

• Creative, resourceful, and detail-oriented, with good organizational and time management skills.

• Ability to work independently, manage multiple assignments, and meet deadlines in a fast-paced environment.

• Good interpersonal skills and the ability to collaborate effectively with internal stakeholders and external vendors.

• Proactive, results-driven, and willing to learn and adapt to evolving marketing trends and technologies.

• Experience in service-related industries or B2B marketing will be an added advantage.