Marketing Executive

WE'RE HIRING | MARKETING EXECUTIVE

Rama University, Kanpur is looking for a dynamic, target-oriented and enthusiastic professional to join our Marketing / Admissions Team as a Marketing Executive.

Location: Rama University, Kanpur

Position: Marketing Executive

Department: Marketing / Admissions

Employment Type: Full-time

Experience: 1–3 Years

Preferred Qualification

• Graduate / MBA in Marketing, Business Administration, or a relevant discipline.

• Strong communication and interpersonal skills.

• Good understanding of digital marketing, lead generation and online advertising.

• Proficiency in MS Excel / Google Sheets and performance reporting.

• Strong coordination, follow-up and relationship management skills.

• Willingness to travel for field marketing and outreach activities, as required.

Key Responsibilities

• Plan and execute marketing campaigns and outreach initiatives aligned with university admission objectives.

• Generate, manage and monitor leads through online and offline marketing channels.

• Coordinate with Digital Marketing and Admission Teams for campaign execution and lead conversion.

• Conduct market research and competitor analysis to identify new opportunities.

• Organize and participate in education fairs, school/college visits, admission events and field marketing activities.

• Coordinate marketing collaterals including creatives, brochures, presentations and promotional materials.

• Develop professional relationships with schools, colleges, consultants, agencies and institutional partners.

• Track campaign performance, lead generation and conversion metrics.

• Prepare daily, weekly and monthly performance reports for management.

• Coordinate with internal departments for smooth execution of marketing initiatives.