Marketing Executive (Paid Media)
instant funding- Posted a day ago
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Job Description
About Us:
Instant Funding is a fintech company transforming proprietary trading. Since our launch in 2021, we've become one of the fastest-growing firms in the industry, trusted by over 50,000 traders worldwide.
We empower skilled traders by providing access to virtual capital, enabling them to trade the markets and earn a share of the profits. Our innovative funding models include traditional evaluation challenges and our flagship Instant Funding approach, which we pioneered to offer unmatched flexibility, scalability, and freedom.
At our core is a global community of ambitious traders who believe trading should reward skill—not unnecessary hurdles. As we continue to reshape the trading landscape, we're looking for passionate individuals to help build the future of fintech.
The Role:
We're looking for a hands-on paid media specialist to manage campaigns across two growing prop trading brands. You'll own day-to-day performance, spot opportunities, and turn ideas into measurable results.
What you'll do:
- Plan, launch, and optimize paid search and paid social campaigns across Google Ads, Meta, and other relevant platforms.
- Manage budgets across both brands, with a clear focus on customer acquisition, conversion and return on spend.
- Monitor performance daily, spot opportunities, and resolve issues quickly.
- Research keywords, build audiences and keep targeting relevant as campaigns evolve.
- Test ad copy, creatives, bidding strategies and landing pages to improve results.
- Build remarketing campaigns to bring interested visitors back and convert them into customers.
- Work with our creative, CRM and product teams to support launches, promotions and ongoing campaigns.
- Brief the creative team on what's needed, using performance insights to guide new ideas.
- Keep tracking, campaign setup, naming, and reporting accurate and consistent.
- Work with the technical team to troubleshoot conversion tracking and checkout issues affecting performance.
- Monitor competitor activity and bring fresh ideas worth testing.
- Share clear performance updates covering what's working, what needs attention, and what you'll do next.
Requirements:
- At least 3 years of hands-on experience in paid search and paid media.
- Strong Google Ads and Meta Ads skills, with confidence using GA4 and conversion tracking.
- A self-starter who takes ownership and gets things moving without constant direction.
- Great attention to detail, from checking campaign settings to making sense of the numbers.
- Someone organized, curious, and comfortable managing priorities across two brands.
- Prop trading industry experience preferred.
You'll have room to bring ideas, test them, and make a visible impact, with a collaborative team around you.
This is a remote contractor role, and the candidate may need to work outside of standard working hours. Candidates should have their own laptop.
