Company Description
NYF & Co. is a premier public campaign management and institutional fulfillment firm based in Kerala. We specialize in bridging the gap between digital data and physical impact. From managing large-scale public initiatives in healthcare and environment to deploying cloud-based ERP systems for educational institutions, our mission is to empower communities through innovative governance and streamlined technology.
Role Description
We are looking for a high-intent Marketing Executive to lead the expansion of our Institutional Fulfillment Platform. This isn't just a sales role; you will be the face of a platform that digitizes the entire lifecycle of institutional materials—from AI-guided student data management to automated manufacturing and logistics.
Key Responsibilities (What You Will Do)
Strategic Institutional Outreach: Identify and consult with schools, colleges, and organizations to implement NYF's proprietary fulfillment ecosystem.
B2B Relationship Management: Manage the full sales cycle, from lead generation via Meta Ads/Cold Outreach to presenting demos to school boards and government stakeholders.
Market Intelligence: Conduct research on institutional pain points (e.g., data privacy, manual ID card processing) and position NYF's multi-tenant SaaS as the solution.
Campaign Execution: Collaborate with our internal creative teams to launch data-driven marketing campaigns that align with regional educational and public policy shifts.
Performance Tracking: Use analytical tools to monitor conversion rates and report insights directly to the Super Admin (NYF) team.
Qualifications
- Strong skills in Market Planning and Market Research to design data-driven campaigns
- Excellent Communication abilities to effectively interact with clients, stakeholders, and internal teams
- Sales and Marketing skills with a proven ability to promote and expand services
- Analytical mindset for monitoring campaign performance and deriving actionable insights
- Relevant experience in marketing, campaign management, or public engagement is a plus
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- Proficiency in Microsoft Office Suite and digital marketing tools
- Familiarity with the public sector or campaign management in government initiatives is advantageous
