Marketing Executive

We are seeking an energetic, organized, and hands-on Marketing Executive to coordinate 360-degree brand operations. In this high-impact execution role, you will manage organic social channels, spot cultural and beverage trends, serve as the vital liaison between the Sales and Marketing teams to execute activations, manage agency and influencer collaborations, and spearhead vendor sourcing and deployment of POSM/merchandise across on-trade and off-trade outlets. You will also keep marketing projects on schedule, maintain reporting dashboards, and streamline cross-functional communications.

Key Responsibilities:

A. Social Media Management & Trend Identification

Content Publishing & Community Management: Plan, schedule, and publish daily content across brand social handles (Instagram, LinkedIn, YouTube, Facebook); monitor comments, direct messages, and brand mentions to drive active community engagement.

Trendspotting & Real-Time Marketing: Identify viral audio, reels formats, pop-culture moments, and beverage/lifestyle trends; translate them into rapid, witty social content aligned with Maka Di and Borécha brand tones.

Performance Tracking: Monitor social metrics (reach, impressions, engagement rates, follower growth) and compile monthly analytics decks to inform content refinement.

B. Sales & Marketing Liaison (Activation Planning & Execution)

Bridging Commercial & Brand Objectives: Act as the primary operational link between field sales teams and brand marketing to identify trade marketing requirements, local market nuances, and promotional opportunities.

On-Ground Activation Execution: Coordinate end-to-end logistics for bar takeovers, festival stalls, tasting sessions, retail sampling, and brewery events in alignment with sales pipeline priorities.

Activation Compliance & Feedback: Ensure on-ground brand activations adhere strictly to visual guidelines, collect real-time field feedback, photograph setups, and report ROI back to marketing leadership.

C. Influencer Marketing & Agency Coordination

Influencer Outreach & Negotiation: Identify, vet, and engage relevant lifestyle, food & beverage, craft beer, and wellness influencers; negotiate commercial deliverables and barters within allocated budgets.

Campaign Execution & Seeding: Coordinate product gifting kits, track influencer deliverables, review draft posts for brand compliance.

Creative & Media Agency Management: Liaise with external creative, digital marketing, and PR agencies to ensure timely receipt of deliverables, maintain creative briefs, and align execution with project timelines.

D. Vendor Management & Outlet POSM Deployment

Vendor Sourcing & Procurement: Identify, evaluate, and negotiate with printing, signage, fabrication, and merchandising vendors to secure quality collateral at competitive rates.

POSM & Marketing Material Dispatch: Manage inventory and logistics of Point-of-Sale Merchandise (POSM)—including tap handles, bar runners, coasters, standees, shelf-talkers, neon signs, and branded glassware.

In-Outlet Deployment Audits: Ensure timely dispatch and proper installation of branded collateral at key on-trade (restaurants, bars, taprooms) and off-trade (retail liquor stores, modern trade) outlets, conducting periodic visual audits.

QUALIFICATIONS, SKILLS & EXPERIENCE

Experience: 1 to 3 years of hands-on experience in brand marketing, social media marketing, trade marketing, or agency account management, preferably in FMCG, F&B, retail, or alcobev.

Education: Bachelor's degree in Marketing, Mass Communication, Business Administration, Advertising, or a related field.

Influencer & Agency Management: Demonstrated track record of running influencer collaborations, negotiating deliverables, and working with external agencies/studios.

Trade & Vendor Operations: Practical experience in dealing with print vendors, POSM fabrication, merchandise procurement, and coordinating with on-ground sales teams.

Organisational & Analytical Skills: Highly organised with strong proficiency in Google Sheets/Excel, project management tools, and social media analytics suites.

Communication & Interpersonal Skills: Excellent verbal and written communication skills; confident negotiator who thrives when building relationships across departments and external partners.

• Mobility & Drive: Willingness to visit on-ground outlets, attend evening activations/events, and oversee physical setup deployments when required.