Marketing Executive

Job Description: Marketing Executive

Company: KYZO

Location: Bangalore

Department: Marketing

Experience: 1+ years

Employment Type: Full-time

About KYZO

KYZO is building a modern procurement ecosystem for architects, interior designers, and contractors. We combine quality-assured building materials, private-label products, technology, and reliable delivery to make construction procurement simpler and more efficient.

We are looking for a proactive, execution-oriented Marketing Executive to manage our digital marketing channels, generate leads, create engaging content, and execute campaigns that drive brand awareness and business growth.

Key Responsibilities

1. Lead Generation & Channel Management

• Manage multiple lead generation channels, including website enquiries, social media, digital campaigns, and other online platforms.
• Monitor incoming leads, track channel-wise performance, and coordinate with the sales team to ensure timely follow-ups.
• Identify opportunities to improve lead quality, conversion rates, and customer acquisition.
• Maintain lead trackers and prepare regular reports on campaign performance.

2. Social Media Management

• Manage KYZO's social media presence across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Plan content calendars and coordinate the creation and publishing of posts, reels, stories, and other creatives.
• Develop content around products, customer success stories, industry insights, offers, and brand updates.
• Track engagement, reach, follower growth, and other relevant performance metrics.

3. Content Marketing & Blogs

• Write and publish blogs, website content, product-related content, and marketing copy.
• Research industry trends, customer pain points, product applications, and relevant keywords.
• Work on SEO & AEO to improve website visibility and organic traffic.
• Coordinate with designers and internal teams to create useful, engaging, and accurate marketing content.

4. WhatsApp & Messaging Campaigns

• Plan and execute WhatsApp, SMS, email, and other messaging campaigns for customer acquisition, engagement, and retention.
• Create campaign messages for new product launches, offers, promotions, educational content, and customer updates.
• Segment audiences based on customer type, interests, and purchase behaviour.
• Track campaign delivery, engagement, enquiries, and conversions while following applicable consent and messaging guidelines.

5. Campaign Execution & Performance Tracking

• Execute marketing campaigns from planning through implementation and performance analysis.
• Coordinate with sales, design, product, and operations teams to ensure timely campaign execution.
• Maintain a marketing calendar and track budgets, deliverables, and campaign results.
• Use tools such as Google Analytics, Meta Business Suite, spreadsheets, CRM platforms, and marketing automation tools to measure performance.
• Continuously experiment with new content formats, channels, and campaign ideas to improve results.

Requirements

• 1–3 years of experience in digital marketing, content marketing, social media, or a similar role.
• Good communication skills in English and Hindi
• Hands-on experience managing social media accounts and executing marketing campaigns.
• Ability to write engaging content for social media, blogs, websites, and messaging campaigns.
• Basic understanding of digital lead generation, SEO, campaign analytics, and customer engagement.
• Comfortable working with spreadsheets, Canva, AI tools, and digital marketing platforms.
• Strong ownership, attention to detail, and the ability to manage multiple activities simultaneously.

What We Are Looking For

• A self-starter who enjoys getting things done rather than just planning.
• Someone who can independently manage multiple marketing channels and ensure consistent execution.
• A creative thinker who understands how to communicate with customers and build brand trust.
• A data-oriented individual who tracks outcomes and continuously improves performance.
• Someone excited to work in a fast-growing startup where responsibilities and learning opportunities grow with the business.

Why Join KYZO

• Work with a fast-growing building materials platform transforming an established industry.
• Get hands-on exposure to multiple marketing channels, customer acquisition, and brand building.
• Take ownership of real campaigns and see the direct impact of your work on business growth.
• Work in a dynamic, entrepreneurial environment with opportunities to grow professionally.